Wouldn't the NRL be better off selling them as a bundle to a big multi nationaletc.. for $500 k for a whole season and divvy it up between the 16 clubs.. It would be about $32k or something each... It would give the NRL a more professional look to have say Pepsi for example on the posts at each game.. instead of tony ferguson weightloss or canberra milk and would make the clubs more money... What effect does a canberra milk ad have on 97% of the Australian population...
Whilst it all sounds good in theory, the problem is assets like goalposts, ground signage and so on, aren't the NRL's assets, in some cases they are the clubs, in some they are actually the grounds.
For example, any team that plays at ANZ Stadium, only gets a select number of ground signage spots, and often have to pay extra to satisfy their own sponsors needs, or the sponsor will pay external to this to complement their sponsorship.
So you have that extra third party which can cause issues, but even if we say only deal with those assets that the clubs fully control, convincing them all to give it up would be a difficult task.
As you said the average for clubs would be about $15K, but say for a club like the Broncos, they have WOW and the Coffee Club on theirs, so to a club like them, they would be earning closer to $60K for that asset (maybe more), whilst the Bulldogs for the majority of this year, gave that asset away freely.
Why then if the Broncos would only get $32K under the new deal, would they give up something they are earning more for?
[URL="http://forums.leagueunlimited.com/member.php?u=8106" said:
beave[/URL]]Like another poster said, I am suprised that Proton are allowed to sponsor a team in the NRL seeing as though toyota seems to have a big sponsorship connection at the moment.
In order for a company to get 'exclusivity' rights in the NRL, they either pay an exclusivity value, or alternatively, they need to be sponsor for 8 or more clubs, plus a sponsor of the game.
Toyota are currently only affiliated with Broncos, Sharks and Cowboys. Suzuki have the Warriors and Storm, Proton the Wests Tigers, whilst the rest are up in the air. If Toyota got another 5 clubs on board, they could then block someone like Proton, but till that happens, at club level its a free for all.
