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A new company takes over the sponsorship and decides to use the old ones design?
What are they the Franklins of jersey manufacturers?
There are heaps of examples in recent years of new manufacturers maintaining the current design.
Cronulla main strip 2010 - 2011 (ISC to X Blades)
Knights away strip 2010 - 2011 (KooGa to X Blades)
Storm main & away strips 2008 - 2009 (Reebok to KooGa)
there's heaps more too. Sometimes it's due to the clubs desires, sometimes due to the NRL rules. Maybe Cowboys management like the current jersey? NFI. I know the away one has to stay as it is, it was new in 2010.