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Why? The pet industry is massive in Australia, talking in the billions of dollars. If NRL clubs want to exploit that and get a few extra dollars good luck to them.
People need to get over the dick measuring contest and realise that it's the revenue that's most important, not the bragging rights.
Agree, nothing wrong with raiding funds via selling pets "memberships", but these in no way should be counted as membership numbers.
Anyway, it is very hard to police.
The NRL would have more important things to address than spending time auditing membership numbers.