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2013 Jersey, Logo, Sponsorship Discussion

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counterpuncher

Juniors
Messages
380
i don't think st george don't make their alternate strip illawarra enough! here is what i would do.

14jxb2x.jpg

Looks like we ran out of bandages to cover the blood
 

Timmah

LeagueUnlimited News Editor
Staff member
Messages
100,992
Yeah, the Dragons H&A strips are something I don't think need to be tinkered with.
 

GAZF

First Grade
Messages
8,756
I wouldn't mind StGI using the red charity shield jersey (with tweaks) as a secondary. It could be worn for clashes and 5/6 games at Wollongong (Steelers retro for the 6th).
 

Saint Doc

Coach
Messages
11,100
i don't think st george don't make their alternate strip illawarra enough! here is what i would do.

14jxb2x.jpg

One of the strangest things I've read on here. We wear an exact replica of an old Illawarra jersey, but you say it's not Illawarra enough....and design something that looks nothing like what Illawarra have ever worn?
 

Pierced Soul

First Grade
Messages
9,202
i'd buy that Panda jersey if it was for sale. but shouldn't the Panda's colours be black and white? Add red for communist china
 

sheepbender

Juniors
Messages
517
So over the last couplo days Ive had a bit of a back & forth with Canterbury in regards to the new Warriors Heritage, and their jerseys in general. This is the result.. (There was more before this, but just in regards to the flax pattern and my disdain for it)

Me : ..........Im aware these will sell like crazy, and as a business the $ is your bottom line, so one individuals opinion will be irrelevent to you.

But stop ruining jerseys with your average Templates (Coloured seems/piping everywhere is unnecessary and ugly, no one else is doing it, why do you need too?) and sometimes less is more, less flax, more fans of the Canterbury product.

CCC : thanks for the note. Templates for the Vodafone Warriors gear is certainly more individual in design and has been previously. We are certainly interested in all opinions that are presented to us that pose sound discussion and rationale. As we have said previously and will do again - want one man dislikes, another loves. It may not be to your taste, but that is the jersey we have designed and workd on with the club alongside. Like the club, have a great season. Team CCC

Me : referring back to the templates, your jerseys are all made the same, whether it be NPC, NRL, England RFU, Scotland RFU.. The piping on the jerseys seems like an after thought, and can be distracting, or even ruin a design. You dont see Nike, KooGa and ISC emphasising their seams, why do you need too?

CCC : the piping is one element of a jersey it is not the whole template. There are many various aspects which make up the jersey template. Also to answer the point of why we need to have contrasting seams. We don't. It is something that is laid up in design and and approved by both club and us, if the club didnt want it, we would happily look at tonal piping or tapes on the jersey. The fact we do this would then suggest you know it's a CCC jersey rather than anyone else's. having a distinguishing element to your designs allows for those looking on to link certain design elements to certain apparel manufacturers. So maybe brand recognition isn't a bad thing. Thanks for your thoughts.Team CCC
 

Pierced Soul

First Grade
Messages
9,202
So over the last couplo days Ive had a bit of a back & forth with Canterbury in regards to the new Warriors Heritage, and their jerseys in general. This is the result.. (There was more before this, but just in regards to the flax pattern and my disdain for it)

at least they replied to you, would have been easy for them to ignore it. doesnt fix the concerns you raised but someone at least read them
 

newman

First Grade
Messages
7,207
Just a word of friendly advice sheepbender, and please don't take this as me being a dick. If you are going to liaise with companies about their products, you do yourself a great dis-service by not paying attention to your spelling and grammar. Even well thought out, sensible arguments can come across as the ravings of a madman if the grammar and spelling is shoddy. You will be amazed at how much more effective and influential your communication can be if you take the time to present it correctly. I know people who work in these roles and they just write people off if they can't spell.
 

GAZF

First Grade
Messages
8,756
So over the last couplo days Ive had a bit of a back & forth with Canterbury in regards to the new Warriors Heritage, and their jerseys in general. This is the result.. (There was more before this, but just in regards to the flax pattern and my disdain for it)

Me : ..........Im aware these will sell like crazy, and as a business the $ is your bottom line, so one individuals opinion will be irrelevent to you.

But stop ruining jerseys with your average Templates (Coloured seems/piping everywhere is unnecessary and ugly, no one else is doing it, why do you need too?) and sometimes less is more, less flax, more fans of the Canterbury product.

CCC : thanks for the note. Templates for the Vodafone Warriors gear is certainly more individual in design and has been previously. We are certainly interested in all opinions that are presented to us that pose sound discussion and rationale. As we have said previously and will do again - want one man dislikes, another loves. It may not be to your taste, but that is the jersey we have designed and workd on with the club alongside. Like the club, have a great season. Team CCC

Me : referring back to the templates, your jerseys are all made the same, whether it be NPC, NRL, England RFU, Scotland RFU.. The piping on the jerseys seems like an after thought, and can be distracting, or even ruin a design. You dont see Nike, KooGa and ISC emphasising their seams, why do you need too?

CCC : the piping is one element of a jersey it is not the whole template. There are many various aspects which make up the jersey template. Also to answer the point of why we need to have contrasting seams. We don't. It is something that is laid up in design and and approved by both club and us, if the club didnt want it, we would happily look at tonal piping or tapes on the jersey. The fact we do this would then suggest you know it's a CCC jersey rather than anyone else's. having a distinguishing element to your designs allows for those looking on to link certain design elements to certain apparel manufacturers. So maybe brand recognition isn't a bad thing. Thanks for your thoughts.Team CCC

It shouldn't be the job of CCC to push their brand when they are in the business of promoting another brand. They should be aiming to sell more by making a quality product that doesn't compromise the identity of the team. The piping cops the brunt of disapproval because its so obvious; its really intrusive and limits what can be done on the jersey. Fix that and it goes a long way.
 

hrundi99

First Grade
Messages
8,415
It shouldn't be the job of CCC to push their brand when they are in the business of promoting another brand. They should be aiming to sell more by making a quality product that doesn't compromise the identity of the team. The piping cops the brunt of disapproval because its so obvious; its really intrusive and limits what can be done on the jersey. Fix that and it goes a long way.

I disagree.

The other major brands are in the business to sell jerseys but to sell their other products through brand awareness and loyalty, so why should Canterbury be any different?

You're being a bit naive about the industry. Blades make jerseys because they want to sell boots. The bigger brands want to sell boots, tracky dacks, hoodies, socks - you name it.

It's about maximising the relationship between the club and the manufacturer. The club has to sign off on it, and if they're not happy the manufacturer's designer(s) have to keep going until they are.

My experience was that the club talked to the manufacturer about what their vision was for the strip, and then the designers went off and created a range of concepts trying to answer the initial request. The club and the manufacturer then go and back and forth until they reach a compromise they're happy with.
 

100%green

Juniors
Messages
514
I disagree.

The other major brands are in the business to sell jerseys but to sell their other products through brand awareness and loyalty, so why should Canterbury be any different?

You're being a bit naive about the industry. Blades make jerseys because they want to sell boots. The bigger brands want to sell boots, tracky dacks, hoodies, socks - you name it.

It's about maximising the relationship between the club and the manufacturer. The club has to sign off on it, and if they're not happy the manufacturer's designer(s) have to keep going until they are.

My experience was that the club talked to the manufacturer about what their vision was for the strip, and then the designers went off and created a range of concepts trying to answer the initial request. The club and the manufacturer then go and back and forth until they reach a compromise they're happy with.

Hit the nail on the head mate!!!!
 
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