2013 Jersey, Logo, Sponsorship Discussion

[GAZF]

I disagree.

The other major brands are in the business to sell jerseys but to sell their other products through brand awareness and loyalty, so why should Canterbury be any different?

You're being a bit naive about the industry. Blades make jerseys because they want to sell boots. The bigger brands want to sell boots, tracky dacks, hoodies, socks - you name it.

It's about maximising the relationship between the club and the manufacturer. The club has to sign off on it, and if they're not happy the manufacturer's designer(s) have to keep going until they are.

My experience was that the club talked to the manufacturer about what their vision was for the strip, and then the designers went off and created a range of concepts trying to answer the initial request. The club and the manufacturer then go and back and forth until they reach a compromise they're happy with.

I'm not a moron, of course these companies are going to aim at making a profit first and foremost. The relationship you speak of is pretty variable depending on the club and manufacturer. I've been on both ends of the stick as a designer; some clients are passive and will give you more creative licence and less restrictions, others are more demanding and the back and forth is absolutely painful. CCC seems to be more aggressive in pushing their brand, just like adidas with their 3 stripes, and unfortunately it compromises their product. The quality of a product is as important a selling point as brand recognition, good branding reels a consumer in, quality product keeps them coming back.

 

[Zigwaa]

I'm not a moron, of course these companies are going to aim at making a profit first and foremost. The relationship you speak of is pretty variable depending on the club and manufacturer. I've been on both ends of the stick as a designer; some clients are passive and will give you more creative licence and less restrictions, others are more demanding and the back and forth is absolutely painful. CCC seems to be more aggressive in pushing their brand, just like adidas with their 3 stripes, and unfortunately it compromises their product. The quality of a product is as important a selling point as brand recognition, good branding reels a consumer in, quality product keeps them coming back.

What work have you done Gaz? Any major clubs?

 

[GAZF]

What work have you done Gaz? Any major clubs?

Nothing in the NRL. Mainly smaller clubs in a few different sports, a couple of top tier teams as well.

 

[Henson Park Hornets]

Was speaking to a guy who works for Classic on Saturday night and he said that they've lost the rights to the Kangaroos. It's gone to...........



Canterbury!!!

Just pray they don't give us piping on the roos jersey or some other abomination.

 

[GAZF]

I doubt it will be terrible, its likely to be similar to the Dogs jersey. I hope the piping doesn't carve up the iconic design.

 

[Panfas]

Hertz confirmed as the Panthers sleeve sponsor

http://www.penrithpanthers.com.au/news-display/Hertz-signs-as-new-Panthers-sleeve-sponsor/66055

 

[Henson Park Hornets]

I doubt it will be terrible, its likely to be similar to the Dogs jersey. I hope the piping doesn't carve up the iconic design.

I just worry that they'll get rid of the iconic yellow collar with some modern vee neck thing. Hopefully they'll put in some thought to the jersey and not just churn out some crap.

 

[Zigwaa]

Was speaking to a guy who works for Classic on Saturday night and he said that they've lost the rights to the Kangaroos. It's gone to...........



Canterbury!!!

Just pray they don't give us piping on the roos jersey or some other abomination.

That's no good for Classic. That would be the last big contract they had in the NRL? What other sports are they still doing professional sportswear for?

 

[Flapper]

That's no good for Classic. That would be the last big contract they had in the NRL? What other sports are they still doing professional sportswear for?

They're still doing the City jerseys aren't they? Apart from that I can't think of any.

 

[Zigwaa]

Hopefully Catnerbury doesn't change the Australian Jersey at all.

I was hoping ISC or Kooga would get the rights to do the Kangaroos jersey.

 

[Zigwaa]

They're still doing the City jerseys aren't they? Apart from that I can't think of any.

Yeah that's right, and the Country jersey's too. With the talk of the City Country game possibly being canned they might have nothing.

 

[Henson Park Hornets]

That's no good for Classic. That would be the last big contract they had in the NRL? What other sports are they still doing professional sportswear for?

They've still got NSW Origin. Plus they're looking at getting Souths in 2014 and a couple of other NRL sides. Not to mention getting an A League side. They had the idea of just concentrating on rep jerseys but seeing that NSW play 3 times per year and the 'Roos usually twice it's not the same as the week in week out exposure that having an NRL side would have for them.

 

[Lockyer4President!]

I hope Classic bring back proper collars to the NRL.

Oh and if CCC do a single thing to the Roo's jerseys I'm firebombing their HQ.

 

[Timmah]

Classic still do NSW, and they're also still the official NRL supporter range (all the generic stuff that goes into Best & Less and other trinkety stuff)

 

[Timmah]

Yeah that's right, and the Country jersey's too. With the talk of the City Country game possibly being canned they might have nothing.

Possibility? Didn't the ARLC confirm its safe recently? It's Coffs Harbour in 2013 from memory.

 

[Zigwaa]

Yeah forgot classic did NSW too.

Possibility? Didn't the ARLC confirm its safe recently? It's Coffs Harbour in 2013 from memory.

I know it's going ahead next year but it's frequently on the chopping block as a genuine NRL rep fixture. There was talk of replacing it with a round of games out in Country areas.

 

[hrundi99]

CCC seems to be more aggressive in pushing their brand, just like adidas with their 3 stripes, and unfortunately it compromises their product.

They're only as aggressive as the club is happy to accept.

I'm sure there are plenty of Dragons fans that actually like the fact that their club is associated with a popular global brand.

The quality of a product is as important a selling point as brand recognition, good branding reels a consumer in, quality product keeps them coming back.

Well der...

 

[gzerounian]

Our current alternate

Not Illawarra enough my ass.

YES NOT ILLAWARRA ENOUGH...Have a look at the tokenistic thin white sleeve stripes that are too close together.. They have also put the stripes in the worst possible spot where players these days tape up their sleeves so all we end up with is a plain red jersey.

As you can see from these pictures (one of them being the current jr jersey) there have been designs that were more than just two hoops on the arms.

or have a look at this one (again an Illawarra jr jersey)?nice thick white stripes with a decent gap between.

so my design isn't that far off from being a modern version of an Illawarra jersey..ohh and get rid of that stupid green dragon!!!

 

[Saint Doc]

Sorry mate but your design really sucks. The lines are two thick, two far apart, and don't wrap far enough around. And no, we have one if the best integrated sponsors in the league, we're not asking them to remove their logo.

 

[Timmah]

The current away strip for the Dragons is simple, clean and effective. Not sure why they'd want to change the design unless they moved completely away from the Illawarra representation side of it.