Total merchandise isnt just jerseys but all training gear, flags, etc. As far as jerseys go the Warriors sell on average 40,000 a year. A YEAR! Thats more than all the Super 15 teams combined.
Other teams may have stadiums full of jersey wearing fans but how many are new season jerseys? How many teams make completely different jerseys to lure in more punters hard earned cash? Go compare your clubs apparel with the Warriors and tell me they dont make more stuff. Nobody does it better (heritage wise worse!). You look at the U20's training jersey last year or the 2013 Terminator looking home jersey. Thats tailored directly at kids and they sell almost as many kids jerseys as they do adults.
I understand the skepticism as 76.42% of all stats are made up on the spot but I assure you that those were the figures told to members at the 2013 members only forum by the Warriors CEO. I have the whole thing taped on soundcloud if anyone is interested...