I dont think that at all, in fact I know its not even close. it is likely less than 20% do in Sydney, and much less actually enough to spend hard earned cash and limited leisure time to attend one around 2-3%.
There are a lot more people who dont give a sht about NRL than who do. The trick is to reduce the former whilst increasing the latter.
But thats the point of business, create an attractive and desired product, build your customer base, sell more of your product etc etc. Problem we have is we are pretty poor at doing that. We still fail to understand we are in the entertainment business. Pokie funding now replaced by TV funding means that we dont have to work hard at the top tier to stay sustainable. If we did we would be doing everything in our power to attract customers. Whilst getting squillions from TV is very nice it makes us lazy in actually getting people engaged enough to go to games, thats both clubs and the NRL.
Its been interesting watching F1 this year since the American entertainment company took over from the old school owner model. They are making each race a massive entertainment glamorous event and are being rewarded with major crowd increases and sell outs. Who'd have thought it?
