@moffla
How popular is the Rugby League scene in Melbourne and how much of a following do the Storm have? Everytime I've watched a Storm game from Melbourne there always seems to be a good bunch of supporters but are League followers hard to find in Melbourne?. Are more people involved in Rugby League now then when I visited Melbourne back in 2007? When I was in Melbourne I couldn't believe how insular people were towards anything that wasn't AFL and I've been heckled by some dumbf**k victorians over the years for being a RL follower and not liking AFL.
10 years ago, it seemed like AFL fans found it impossible to be open to any other sport. They madee a competition out of it despite the fact that it was clear there is room to coexist. Fast forward to now, we see a lot of Victorians have taken to the storm - and that's why we've seen this increase in members and crowds.
I think a lot of credit has to go to the way in which we've marketed. 2015 we shifted our approach, and advertised our game in a way that "allowed" people to be AFL first, but if there team wasn't playing, why not come and support the storm that night? It's the right approach. The AFL has too much history for us to ignore, and we have to respect that it's Victoria's #1 game.
If Victorians are willing to adopt the storm as a team, we have to be willing to accept that their loyalty will still first and foremost, lie with their respective AFL sides.