But I thought RL brands were seared in to the Australian psyche? You can’t have it both ways.
Once again wrong context! The Aussie brands are within the Aissue sports psyche. As that is where the game is recognised. Unfortunately the code doesn't have the reach and unfettered exposure of soccer. Simple as that. If soccer had a code (and a code with influence (RU) trying to kill it , I'm sure things would be different for that code as well. But fortunately for that code which I do appreciate it has had a free run unlike rugby league.