A neutral is a rugby league fan that is a fan of the 14 teams not playing. Neutrals are the largest percentage of viewers and most easily influenced.
Would a neutral prefer to watch arguably the best team in the competition in the Raiders (current NRL favourites) or a boring team like the Bulldogs that have a big fan base?
that wasn't what you implied about 'neutrals' in your original post. to paraphrase, canberra would've picked up a few neutrals after their finals run.
i agree that canberra are great to watch right now, and i mentioned in a reply to another post that as a 'rugby league fan,' i would prefer to watch a game such as storm vs raiders at the moment as opposed to most other clubs that aren't my team. and right there is the point - they aren't my team.
neither Canberra Raiders or Melbourne Storm have a large footprint in Sydney or Brisbane. the guaranteed audience that will tune to watch Canberra won't even be counted in Channel 9 figures, because they contribute to regional numbers and southern cross nine.
fans will make the effort to watch their team first and foremost. that's the priority of any sports fan. anything else depends on how big a fan they are of the sport, or what alternative options are available to them, their family/housemates, etc. going out, staying in to watch other things, etc.
grand designs on ABC (and gardening australia to a lessor extent on friday - yes its mindnumbing to me too) f**ks up my thursday and sunday night TV viewing because the missus loves the show. i let her have it, but if souths are playing on either thu or friday night, then its non-negotiable, i'm watching my team and she can piss off and watch her shows on iView.
even though tigers or st george are shit right now, they both have large supporter bases and supporters will make the effort to watch their team first. that's why they continue to get FTA slots.
i'm not saying I agree with it. that's the business of sports and television here and OS. big support bases guarantee more audience numbers.
If channel 9 has taught us anything the majority of neutrals are barracking for the Broncos.
broncos will provide the largest guaranteed audience of any team/game combination.