https://www.dailytelegraph.com.au/s...r/news-story/453ff89e28ac08aaf67cd0287fc6757d
SHARKS IN $4M SPONSORSHIP COUP
The Cronulla Sharks are no longer the financial desperates of the NRL.
For the first time in history, the Sharks have sold out their entire playing outfit with eight sponsors — Aramex, Zambrero, TFH, Southern Comfort, PointsBet, Madimack, Dynasty Sport and SFD contributing towards $4 million.
This is a Sharks record and an extraordinary turnaround for a club that has had its share of off-field issues in the past and always struggled financially.
“We’ve achieved something really special,” said chief executive Dino Mezzatesta. “These are above-market deals. It’s huge.
Aaron Woods and Wade Graham show off the Sharks’ strip.
“This is a great thing for the Sharks and the NRL that strong international brands are investing in our game. There is a lot of commercial confidence around our club.”
Cronulla’s financial comeback under Mezzatesta and chairman Steve Mace should end any suggestions of a relocation or merger in the future. The club has no debt, owns Kareela Golf Club, their stadium and leagues club and is making a profit.
“People can say we’re struggling,” Mezzatesta said. “They don’t know the true story. The Sharks are now showing we do business at the big end of town and match all the big clubs. Our business is leaner than ever before and more effective.”