For anyone wondering how the Union is going on Stan/9 - from their annual report
In this our first year of our new relationship, viewership across all professional areas of the game was significantly increased year on year. This was evidenced by an increase of our television audience by an average of 244% on a YoY comparison.
Super Rugby AU’s weekly average cumulative audience was 207,302 across Stan Sport and 9 GEM, with weekly viewing peaking for the Super Rugby AU final. The Super Rugby Trans-Tasman competition had an weekly average cumulative audience of 177,432 across Stan Sport and 9 GEM.
The Super Rugby AU Final saw the television audience peak nationally at 464,000 during the dramatic final stages, with the average audience up 232% from the 2020 Final, which was also played between the two sides.
The two Bledisloe Cup matches played in New Zealand recorded higher audience numbers on 9 GEM in 2021 than in 2020 with 420,000 and 452,000 tuning in respectively for the games on free to air broadcast with an equal if not greater audience also tuning in on Stan Sport.
Over the rest of The Rugby Championship series played in Australia, the average cumulative audience per Test was 736,019 on Stan Sport and 9 GEM