I'm talking about the future. Of course it's behind cricket at the moment, but that doesn't mean it will be in 20 years from now when all the old timers who have a bias for cricket are dead.
Basketball is the main sport in the Philippines and very popular in China. There's a large Chinese and Philippino community in Australia and they support the NRL. Their population is going to grow over the next few decades. They don't give two shits about cricket.
I see lots of young kids from all ethnicities at NBL games. Most games are sold out or close to it. The average salary for an NBL player is increasing. Compare this with the BBL, which has declining audiences and an older fanbase. B CO won't allow Indian contracted players to compete in it and the best players from Australia are busy playing Tests. A few Englishmen play in it when they're not on tour for England. It has club players not good enough for Sheffield Shield playing in it. I stopped watching last year as the quality is terrible. Even Ch7 want to tear up their contract with CA over the BBL.
Test cricket is a dying format and there's only 5 or 6 each summer.
We just had a very successful FIBA Women's World Cup in Sydney where we won bronze. The crowds were great.
I took an interest in the NBL 12 months. Every match is broadcast on ESPN with two simulcast each Sunday on 10Peach.
Australia is ranked number 2 in men's basketball. This sport is a sleeping giant.
You’re showing your own bias when you assume that the only people watching cricket are old timers. Also, if you’re claiming immigration as a big factor, you’ll know that many more migrants are coming from India, England and New Zealand combined than from China
Also, I know you are talking about the future but it just won’t happen. It is simply the most deluded projection I have seen for a while, probably since those AFL fans claiming their sport would be a hit in China.
Have a look at these numbers
Summer Survey TV ratings: Sunday December 26, 2021, Week 1
There was a sports feast for viewers on Boxing Day with the MCG Third Test dominating TV ratings with over 1.8m watching the third session.
www.mediaweek.com.au
The Test figures were approximately 2 million over Seven and Fox. The NBL games averaged 57k. BBL games, even though it has run into trouble is still averaging 600k a match.
The idea that basketball which is tracking about 9% of a BBL match and about 2% of a test match session is somehow going to take over cricket any time in the future is the most ludicrous position I have seen for a while. You’re making yourself look foolish by even suggesting it as a possibility.
NBL’s realistic target is A-League and Union.