I think it was
@docbrown who went into this in great detail a few weeks ago. From what I remember listing the advantages that the shorter game time and possible scheduling opportunities available to the NRL as our competition grows in number.
I remember thinking at the time, he`s onto something here. Would be good to read that summation again.
Im not sure which post you’re referring to but there’s multiple things to increase the rights value.
*Having multiple bidders: just like any auction it drives up the price.
*Primetime slots. Bare minimum Thursday to Sunday: that’s when people watch television. Edit: we could have up to 8 if we wanted to.
*Subscription exclusive Monday night football: 5 out of 7 days saturation coverage in media.
*All games stand-alone slots: no clashes! A fan can watch every game if they have the money and time.
*A team in Perth: a 4th metro market and the 4th biggest media market. Live games in late east coast timeslots.
*A 9th game: more content.
*A 4th game on free-to-air: greater access to fans without subscription access.
*Two of the free-to-air games shown in a back to back double header on a Friday night, Saturday night or Sunday arvo/evening: each week you target at least 3 metros (Sydney team, QLD team and Storm/Perth etc) over 4+ hours. This most doable with Channel 10 who has flexible post 6pm scheduling.
*Full selling the rights to one media organisation for both FTA and subscription (9/Stan, 10/Paramount): you can switch game slots so that the highest ranking match ups are always broadcast to the biggest audience on FTA and subscription simulcast. Say if there‘s a potential 1 vs 2 game at 4pm on Saturday, five weeks earlier they either move the time slot to later so it’s covered in the FTA slot. Or if the 1 vs 2 pool match appeared unexpectedly, you make that afternoon game the FTA game and not the other night game. Or you sell the organisation the right to broadcast an additional batch of FTA games on top of their weekly 4 to be used at their own choosing. Basically - there’s no need to negotiate between 3 parties. Only the NRL and the one media org.
*Increase FTA game half times by five minutes: more ad revenue.
*Top 10 finals format: at least 2 extra finals games and fewer dead rubber club games in the weeks before the finals.
*Sunday night 730pm football on FTA: won’t happen unless the same broadcaster holds AFL too but it’d be the number one show on TV for half the year.
*Teams 19 and 20: more content. New media markets like Adelaide or New Zealand or increasing existing market share in Queensland or Melbourne.
*A second New Zealand side: a guaranteed Friday 8pm NZ slot for a NZ broadcaster (the early 6pm game) featuring Warriors or a NZ 2 club every week. Two games a week featuring New Zealand NRL clubs.