2024 TV and Streaming Ratings Discussion

[Colk]

Not good

 

[Vlad59]

Dumb question

does the NRLs average include BVOD?

ratings are pretty good for 2 regional teams. Tonight should be excellent

 

[The_Wookie]

Dumb question

does the NRLs average include BVOD?

ratings are pretty good for 2 regional teams. Tonight should be excellent

I believe so

What does VOZ comprise?

VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ (linear) TV content (whether viewed live or played back through the TV set up to 28 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

Does broadcast TV and BVOD viewing continue to be reported separately?

Through 2024, broadcast TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively) allowing a period of transition for the industry.

https://virtualoz.com.au/resources/faqs/

 

[Vlad59]

I believe so

What does VOZ comprise?

VOZ captures ‘Total TV’, that is: viewing of Metropolitan, Regional and Subscription TV broadcasters’ (linear) TV content (whether viewed live or played back through the TV set up to 28 days of original broadcast) and also internet-delivered BVOD services. Participating BVOD broadcasters: ABC, Seven Network, Nine Network, Network 10, SBS and Foxtel.

Does broadcast TV and BVOD viewing continue to be reported separately?

Through 2024, broadcast TV and BVOD will continue to be reported separately (in OzTAM and Regional TAM TV ratings, and OzTAM’s Video Player Measurement (VPM) service, respectively) allowing a period of transition for the industry.

https://virtualoz.com.au/resources/faqs/

Many thanks.

 

[macca_saint]

@The_Wookie
Thanks for posting the data.
Is there any reason other than Channel 9’s presentation being shite to explain why the AFL almost always beat us on FTA viewers but we get more on Fox/Kayo?

 

[Chins get the wins]

Perth would bring average attendances and TV viewership down, while being a drag on revenue and profit.

Not a strong case.

Nothing but a dot on a map

 

[The_Wookie]

Around 40% of Foxtel's viewer data registers as zero under OzTAM's measurement system, according to Foxtel Media CEO Mark Frain.

https://www.adnews.com.au/news/mark-frain-says-oztam-doesn-t-record-foxtel-viewer-data-accurately

 

[Wb1234]

 

[The_Wookie]

I mean if you ignore the extra half a million the AFL scored in reach audience - and its perfectly ok to do so as far as Im concerned.

The "plenty in question" is 94,000 for a heavily hyped event.

And the AFL will aslo pass a million when all things are considered. The overall difference will be negligble.

 

[Vlad59]

Around 40% of Foxtel's viewer data registers as zero under OzTAM's measurement system, according to Foxtel Media CEO Mark Frain.

https://www.adnews.com.au/news/mark-frain-says-oztam-doesn-t-record-foxtel-viewer-data-accurately

If they release this data you’ll be in heaven mate.

 

[Wb1234]

Ah bless that’s why they brought in emphasis on useless reach numbers

 

[Chief_Chujo]

Can someone explain how the reach measurement works? Is it a more accurate reading compared to the ratings number?

 

[Iamback]

I mean if you ignore the extra half a million the AFL scored in reach audience - and its perfectly ok to do so as far as Im concerned.

The "plenty in question" is 94,000 for a heavily hyped event.

And the AFL will aslo pass a million when all things are considered. The overall difference will be negligble.

Sunday are generally a worse day for TV too.

 

[shewi6]

I be

Can someone explain how the reach measurement works? Is it a more accurate reading compared to the ratings number?

I believe it captures any viewer that watched for a minimum 1 minute even if thats is all they watched.

Will benefit the afl because each game goes for 3 hours and there is more chance for someone to flick it on.

 

[Iamback]

@The_Wookie
Thanks for posting the data.
Is there any reason other than Channel 9’s presentation being shite to explain why the AFL almost always beat us on FTA viewers but we get more on Fox/Kayo?

NRL fans need Fox. AFL fans didn't but will moving forward

 

[Iamback]

If they release this data you’ll be in heaven mate.

It is dumb. Fox/Kayo know the numbers yet a forced to guess due to keeping up with a dying service

 

[The_Wookie]

Can someone explain how the reach measurement works? Is it a more accurate reading compared to the ratings number?

Reach - unique viewers who watch for at least one minute over the duration of a match.
Traditionally the average is determined as total viewers/broadcast length.

 

[Chief_Chujo]

I be

I believe it captures any viewer that watched for a minimum 1 minute even if thats is all they watched.

Will benefit the afl because each game goes for 3 hours and there is more chance for someone to flick it on.

Reach - unique viewers who watch for at least one minute over the duration of a match.
Traditionally the average is determined as total viewers/broadcast length.

Thanks I've done some reading up on it. Seems a pointless metric without knowing the effective reach.

 

[shewi6]

I think it is so fta can spruik higher numbers to advertisers, kind of like how netflix says 'x' show had so many millions of viewing hours instead of telling how many people watched.
Makes it seem more popular.

 

[Iamback]

I think it is so fta can spruik higher numbers to advertisers, kind of like how netflix says 'x' show had so many millions of viewing hours instead of telling how many people watched.
Makes it seem more popular.

Correct. The ratings system is the help extend the life of a dying medium