2024 TV and Streaming Ratings Discussion

[Wb1234]

PNG / Fiji did 2.5 times the a league opener

The value of the pacific tournament to the nrl broadcast deal should be 5 million pa or so

Adds around five million in ratings to the cumulative total as well

 

[yakstorm]

I'll give this question another go. The official ratings blurb says Total TV "is calculated using the audience average for the program as time-coded by the network..."

What does this mean in absolute terms i.e. roughly how many minutes of a typical NRL or AFL game does someone have to watch before they turn from a 1 minute Reach viewer into an Average viewer?

VOZ, which is what TotalTV get their figures from, defines it as the "average number of people viewing in any minute across the program"

So based upon that, a viewer could technically affect the average positively by watching just for a minute, though reality is majority of the average audience have had to watch the majority of the program.

 

[Wb1234]

Isn’t it just a different way of saying minutes watched. We’ve seen that before.

 

[Mother Nature's Son]

Theyve been looking into this for nearly 2 years.

Yep and that probably coincides when discussions first started about off-loading it. i.e how can we make this look more like a saleable proposition.

 

[Matt_CBY]

There wouldn't be a poster on here that would be against the growth of RL, except you who actively campaigns against it being outside NSW and QLD in Australia

Wookie is not only against but actively attempts to
diminish any of its success.

 

[Matt_CBY]

This was more of a pointer about the Kantar measurement accuracy. It will apply to NRL/W matches too.

Still quoting yourself?

 

[Ride the Lion to Zion]

VOZ, which is what TotalTV get their figures from, defines it as the "average number of people viewing in any minute across the program"

So based upon that, a viewer could technically affect the average positively by watching just for a minute, though reality is majority of the average audience have had to watch the majority of the program.

Even when they affect the Average, AFL Reach figures indicate substantial numbers of unique viewers who only tune in for a short time. Would be illuminating to know how few minutes that typically represents.

If it meant most of their audience were regularly switching off after 1 or 2 mins, why would high Reach figures be something to boast about?

 

[yakstorm]

Even when they affect the Average, AFL Reach figures indicate substantial numbers of unique viewers who only tune in for a short time. Would be illuminating to know how few minutes that typically represents.

If it meant most of their audience were regularly switching off after 1 or 2 mins, why would high Reach figures be something to boast about?

It's a purposely vague metric designed by broadcasters to help them sell ads & partnerships (which of course sports piggyback off to also sell their own sponsorships).

It allows their sales teams to sell stories like "your brand could be seen by X million people each week" and "despite all the competition, this many people tuned in and watched a portion of the match".

For longer programs (ie. Morning TV) and even longer sports (ie. Cricket) where there is no obvious peak and the average can under represent how many people watched a significant portion, I can understand the push for another metric, though it feels like they just pushed for the biggest number they could find.

 

[Wb1234]

Taken from reddit

 

[Foreign Legion]

Apparently PNG game rated higher then the Bloodyslow

 

[Foreign Legion]

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[Wb1234]

Hahahaha hahahahaa

 

[The_Wookie]

 

[Foreign Legion]

Thats really poor.

 

[The_Wookie]

 

[Billythekid]

I know 1 million viewers in PNG is worth a fraction of what 1 million viewers in Australia is to advertisers but this still seems like a good thing. The potential for PNG to bring in new players and fans to the game is huge.

 

[Perth Red]

Didn’t the Australian govt buy digicell on behalf of telstra a couple of years ago? Another great use of $1.3 bill of taxpayers money.

 

[BlueandGold]

Didn’t the Australian govt buy digicell on behalf of telstra a couple of years ago? Another great use of $1.3 bill of taxpayers money.

Yes Telstra/Australia has influence over Digicel the Main broadcaster in Papua New Guinea, Fiji, Nauru, Samoa, Tonga and Vanuatu.

All Future NRL markets.

Looks like a good use of money from where i am standing.

 

[TheEroticGamer]

What is the value of a PNG viewer vs Aus/NZ viewers in the eyes of advertisers? 10%? 5%? Less? Still would probably make an impact to the broadcast that’s bigger than we originally thought.

 

[taste2taste]

cut n paste from the telegraph….

A second-tier rugby league international has blown away rugby union’s Bledisloe Cup in a television ratings bombshell.

The NRL has trumpeted remarkable ratings for week one of the Pacific Championships, which has provided a massive boost for expansion hopes.

The Australia v Tonga game attracted a national reach of 1.54 million on free-to-air, and a total national average of 698,000, as per VOZ data. But it was the ratings from two rugby league minnows that stunned the game’s executives.

Papua New Guinea’s 22-10 upset win over Fiji at Suva’s HFC Bank Stadium achieved a reach of 839,000 on free-to-air.

It outperformed the second Test between the Wallabies and South Africa in Perth in August and the second Bledisloe Cup match in Wellington.

Figures show the Bati-Kumuls match secured a 40 per cent audience increase on the opening Pacific Bowl game in 2023.

The figures come as a body blow to rugby union ahead of the 2025 British & Irish Lions tour and 2027 World Cup.

Australia’s 18-0 win over Tonga at Suncorp Stadium secured a reach of 1.54 million compared to 1.24 million for the first Bledisloe Cup match in Sydney, with league’s national average of 698,000 dwarfing rugby union’s 477,000.

The second Bledisloe Cup had a national average of just 283,000. The two-Test Bledisloe national average was 380,000.

These figures are based on reach and national average audience and do not include subscription Fox or Stan.

Australia vs Tonga surpassed one million total viewers on free-to-air and subscription, an increase of 49 per cent on the corresponding game last year between the Kangaroos and Samoa.

“The (ARL) Commission has a bold vision for international rugby league and the Pacific Championships provides an opportunity for fans to see the very best players representing their nations in a unique and entertaining tournament,” said ARL boss Andrew Abdo.

It comes after a whopping 1.15 million viewers in PNG alone watched the PM’s XIII game in Port Moresby on October 13 on Digicel TV.

“Rugby league has always dominated the sporting landscape across PNG, however with the NRL bid gaining more coverage, interest in the sport is at an all-time high,” PNG bid boss Andrew Hill said.