VOZ, which is what TotalTV get their figures from, defines it as the "average number of people viewing in any minute across the program"I'll give this question another go. The official ratings blurb says Total TV "is calculated using the audience average for the program as time-coded by the network..."
What does this mean in absolute terms i.e. roughly how many minutes of a typical NRL or AFL game does someone have to watch before they turn from a 1 minute Reach viewer into an Average viewer?
Yep and that probably coincides when discussions first started about off-loading it. i.e how can we make this look more like a saleable proposition.Theyve been looking into this for nearly 2 years.
Wookie is not only against but actively attempts toThere wouldn't be a poster on here that would be against the growth of RL, except you who actively campaigns against it being outside NSW and QLD in Australia
Still quoting yourself?This was more of a pointer about the Kantar measurement accuracy. It will apply to NRL/W matches too.
Even when they affect the Average, AFL Reach figures indicate substantial numbers of unique viewers who only tune in for a short time. Would be illuminating to know how few minutes that typically represents.VOZ, which is what TotalTV get their figures from, defines it as the "average number of people viewing in any minute across the program"
So based upon that, a viewer could technically affect the average positively by watching just for a minute, though reality is majority of the average audience have had to watch the majority of the program.