2024 TV and Streaming Ratings Discussion

[Wb1234]

PNG / Fiji did 2.5 times the a league opener

The value of the pacific tournament to the nrl broadcast deal should be 5 million pa or so

Adds around five million in ratings to the cumulative total as well

 

[yakstorm]

I'll give this question another go. The official ratings blurb says Total TV "is calculated using the audience average for the program as time-coded by the network..."

What does this mean in absolute terms i.e. roughly how many minutes of a typical NRL or AFL game does someone have to watch before they turn from a 1 minute Reach viewer into an Average viewer?

VOZ, which is what TotalTV get their figures from, defines it as the "average number of people viewing in any minute across the program"

So based upon that, a viewer could technically affect the average positively by watching just for a minute, though reality is majority of the average audience have had to watch the majority of the program.

 

[Wb1234]

Isn’t it just a different way of saying minutes watched. We’ve seen that before.

 

[Mother Nature's Son]

Theyve been looking into this for nearly 2 years.

Yep and that probably coincides when discussions first started about off-loading it. i.e how can we make this look more like a saleable proposition.

 

[Matt_CBY]

There wouldn't be a poster on here that would be against the growth of RL, except you who actively campaigns against it being outside NSW and QLD in Australia

Wookie is not only against but actively attempts to
diminish any of its success.

 

[Matt_CBY]

This was more of a pointer about the Kantar measurement accuracy. It will apply to NRL/W matches too.

Still quoting yourself?

 

[Ride the Lion to Zion]

VOZ, which is what TotalTV get their figures from, defines it as the "average number of people viewing in any minute across the program"

So based upon that, a viewer could technically affect the average positively by watching just for a minute, though reality is majority of the average audience have had to watch the majority of the program.

Even when they affect the Average, AFL Reach figures indicate substantial numbers of unique viewers who only tune in for a short time. Would be illuminating to know how few minutes that typically represents.

If it meant most of their audience were regularly switching off after 1 or 2 mins, why would high Reach figures be something to boast about?