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2025 NRL Jerseys, Sponsorship, Logos

yakstorm

First Grade
Messages
6,002
The NRL has sold the front of jersey space to sponsors, there are minimum requirements on this space. You'll find they have increased the sizing.
It's not the clubs or the jersey manufacturers call.
The NRL sets a maximum size for the front of jersey sponsors, not a minimum size. The clubs make the decision as to how big the sponsor needs to be, often as part of the contract negotiations with the sponsor. They also make the call whether there needs to be a giant box around the logo or what the signed off kit will look like.

Using the Bulldogs as an example, the giant gap around the Laundy logo on the home kit would have been completely decided by them. If the NRL or Laundy was enforcing X amount of space around the logo, then the bottom of the V on the Away jersey would have been cut off.

The choice of logo (ie. Whether its stacked, horizontal versions, positive, negative, keyline or box) can be influenced by sponsors, however from working at both club land and NRL, there are plenty of times where no one will actually ask the sponsor if they'll entertain using a variation.

The clubs that actively care about this, like Roosters, Eels, and ask these questions of sponsors, often have quite good sponsor integration as a result.
 

It's Been Done

Juniors
Messages
707
Usually the Gold Coast clubs have had problems retaining an apparel sponsor, it's good to see the Titans now have easily the longest serving apparel partner for any Gold Coast team (not counting semi-professional and amateur teams)
 

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