2025 NRL Jerseys, Sponsorship, Logos

[It's Been Done]

Dolphins teasing their 2025 jerseys being unveiled tomorrow

 

[yakstorm]

The NRL has sold the front of jersey space to sponsors, there are minimum requirements on this space. You'll find they have increased the sizing.
It's not the clubs or the jersey manufacturers call.

The NRL sets a maximum size for the front of jersey sponsors, not a minimum size. The clubs make the decision as to how big the sponsor needs to be, often as part of the contract negotiations with the sponsor. They also make the call whether there needs to be a giant box around the logo or what the signed off kit will look like.

Using the Bulldogs as an example, the giant gap around the Laundy logo on the home kit would have been completely decided by them. If the NRL or Laundy was enforcing X amount of space around the logo, then the bottom of the V on the Away jersey would have been cut off.

The choice of logo (ie. Whether its stacked, horizontal versions, positive, negative, keyline or box) can be influenced by sponsors, however from working at both club land and NRL, there are plenty of times where no one will actually ask the sponsor if they'll entertain using a variation.

The clubs that actively care about this, like Roosters, Eels, and ask these questions of sponsors, often have quite good sponsor integration as a result.

 

[bobo13]

Looks like titans are releasing their new home jersey tomorrow (teaser on their insta), plus they just resigned with dynasty for another 3 years. Word is they are keeping their away the same

 

[bobo13]

 

[steeden.]

Real 2010-12 vibes from part of that video

 

[MugaB]

Real 2010-12 vibes from part of that video

It's not looking gold AT ALL

 

[steeden.]

It's not looking gold AT ALL

Could be the heritage since Dynasty like to pick old classic designs.. hopefully?

 

[It's Been Done]

Usually the Gold Coast clubs have had problems retaining an apparel sponsor, it's good to see the Titans now have easily the longest serving apparel partner for any Gold Coast team (not counting semi-professional and amateur teams)

 

[The Great Dane]

It's sad how creatively bankrupt the NRL's jersey culture has become. I mean when was the last time a club released a primary kit with an original design that was genuinely good?

IDK for sure, but I reckon you'd have to go back quite a while to find one at almost every club, and it's been slim pickings league wide for at least a decade now. Maybe you could make an argument that some of the Storm and Cowboy's jerseys in the last 5 years are the exception, but I guess that'll depend on personal taste and exactly how each person defines good.

 

[flippikat]

It's sad how creatively bankrupt the NRL's jersey culture has become. I mean when was the last time a club released a primary kit with an original design that was genuinely good?

You raise a good point, and if a club today was to try something as groundbreaking as Penrith's 1991 rebrand from chocolate soldiers to allsorts (which is arguably the best brand revamp in the league's history), you'd have a massive outcry.

 

[MugaB]

You raise a good point, and if a club today was to try something as groundbreaking as Penrith's 1991 rebrand from chocolate soldiers to allsorts (which is arguably the best brand revamp in the league's history), you'd have a massive outcry.

I'm not sure you've read the room, TGD loves that sort of stuff, he was no.1 fan of the Raiders move away from lime to navy and steel

 

[Santino Patane]

Our ‘25 Home Jersey. The Away is the same as the last few years. Some initial opinions of mine:-

- I was initially disappointed with it due to the lack of gold on it (there is a tiny bit on the bottom side panel)
- Love that we have stuck with the tone fade. It looks better too with the dark on the top.
- Has shades of the 2013 Jersey with the Logo built into it
- Hoping this gives room for a Heritage Jersey, but they might leave that for our 20 year coming up.

As a fan, I’m keen!!

 

[MugaB]

View attachment 96355

My pecs, can see you!!!!!

 

[steeden.]

View attachment 96355
Our ‘25 Home Jersey. The Away is the same as the last few years. Some initial opinions of mine:-

- I was initially disappointed with it due to the lack of gold on it (there is a tiny bit on the bottom side panel)
- Love that we have stuck with the tone fade. It looks better too with the dark on the top.
- Has shades of the 2013 Jersey with the Logo built into it
- Hoping this gives room for a Heritage Jersey, but they might leave that for our 20 year coming up.

As a fan, I’m keen!!

Adidas, BLK, classic, now dynasty - everyone loves trying to work the helmet and/or swords into the design

 

[AlwaysGreen]

Looks like a soccer jersey especially with the ball.

Only team with a colour in their name and they don't use it. Ludicrous

 

[Foreign Legion]

Reminds me of Gold Coast United

 

[steeden.]

Dolphins jersey is out

 

[mistertaylor]

Redcliffe going with 2 shades of red on the new home kit is a nice touch!

 

[Dawesy76]

I liked the “shiney” gold the dolphins did with their previous jerseys. Unless this is just a bleh image on their insta, the gold looks faded this year and kinda bland.

 

[steeden.]

I liked the “shiney” gold the dolphins did with their previous jerseys. Unless this is just a bleh image on their insta, the gold looks faded this year and kinda bland.

Could be the photos, we were all bagging the 2023 jerseys on release but in the flesh they looked a lot better