Although Ch10's first involvement with televising cricket was simulcasting PSN's (Premier Sports Network) coverage the 1995 Australian tour of the West Indies, Ch10's first involvement with being directly in charge of the telecast of a cricket tournament was the XXXX Beach Cricket series during 2007-09 (does anyone remember it?). It was very popular in the first season, largely off the back of it being held during an Ashes tour of Australia and a lot of the old fogeys like Dickie Bird participated in it. A dispute with the alcohol sponsorship (as Cricket Australia had a commercial agreement with VB, and beach cricket was sponsored by XXXX) led to the demise of the tournament.
I barely remember much of the 1995 tour, however I do remember Ch10's coverage of the Beach Cricket series and will say that although it was just fun and games and the ex-players weren't taking it seriously, the telecast and commentary was very amateur. IIRC, Andy Maher and Howie were both commentators in that series
