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https://www.dailytelegraph.com.au/s...l/news-story/efa3d31372004553b7f1a059a034d6aa
Cronulla Sharks hoping Daryl Braithwaite’s Horses will lead fans to Kogarah Oval
Phil Rothfield, Sports Editor-at-Large, The Sunday Telegraph
March 8, 2020 10:07am
Subscriber only
He usually restricts his appearances for Australia’s biggest sporting events like the Melbourne Cup, footy grand finals or sold-out rock concerts.
Now NRL battlers the Cronulla Sharks have lured Aussie music legend Daryl Braithwaite to rock their new suburban home ground.
Watch the 2020 NRL Telstra Premiership on KAYO. Every game of every round LIVE & Ad-Break Free during play. New to Kayo? Get your 14-day free trial & start streaming instantly >
Darryl Braithwaite will sing the Horses before the next Sharks game and will be in Melbourne for a shoot this Friday. Picture: Tony Gough
Braithwaite, 71, will belt out his iconic classic Horses at halftime of the Sharks’ round two clash with arch rivals Melbourne Storm at Kogarah Oval on Saturday night, March 21.
The Sharks are tight-lipped about the cost of the performance but music industry insiders suggest it would be a six-figure amount.
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New Sharks chief executive Dino Mezzatesta, formerly of The Star casino, is trying to convince Cronulla fans to travel to a temporary new venue while their traditional Woolooware home ground is undergoing a redevelopment.
Daryl Braithwaite rocks the crowd before the 2018 Cox Plate. Picture: Alex Coppel
FOOTY TIPS! Join Australia’s best footy tipping competition for your chance to win big. Add our experts to your league and join now at TIPS.COM.AU
“It’s so easy for fans to watch from home these days,” Mezzatesta said, “So you’ve got to try new things and make a bigger effort and give fans more value for their money.
“We’re going all out with an Aussie legend.
“It’s a Saturday night, it’s Melbourne Storm and it should be a great occasion.
“If you want to grow your audience, which we’re committed to doing, this is the way to go.”
The Sharks are one of nine Sydney NRL clubs that struggle for funds against the big one-team, one- town operations like the Brisbane Broncos and Melbourne Storm.
The clubs has always been in a battle to survive.
“You’ve got to keep raising the benchmark,” Mezzatesta said, “All clubs have got to go to another level because sport is a tough a market.
“We’ll do whatever we have to show our fans we’ve got a competitive footy team and a great atmosphere at our games.”
Cronulla Sharks hoping Daryl Braithwaite’s Horses will lead fans to Kogarah Oval
Phil Rothfield, Sports Editor-at-Large, The Sunday Telegraph
March 8, 2020 10:07am
Subscriber only
He usually restricts his appearances for Australia’s biggest sporting events like the Melbourne Cup, footy grand finals or sold-out rock concerts.
Now NRL battlers the Cronulla Sharks have lured Aussie music legend Daryl Braithwaite to rock their new suburban home ground.
Watch the 2020 NRL Telstra Premiership on KAYO. Every game of every round LIVE & Ad-Break Free during play. New to Kayo? Get your 14-day free trial & start streaming instantly >
Darryl Braithwaite will sing the Horses before the next Sharks game and will be in Melbourne for a shoot this Friday. Picture: Tony Gough
Braithwaite, 71, will belt out his iconic classic Horses at halftime of the Sharks’ round two clash with arch rivals Melbourne Storm at Kogarah Oval on Saturday night, March 21.
The Sharks are tight-lipped about the cost of the performance but music industry insiders suggest it would be a six-figure amount.
MORE IN sport
Saint, Sinner, Shoosh: Masoe’s unbreakable spirit
Saint, Sinner, Shoosh: Masoe’s unbreakable spirit
The moment that rattled Andrew Fifita
The moment that rattled Andrew Fifita
New Sharks chief executive Dino Mezzatesta, formerly of The Star casino, is trying to convince Cronulla fans to travel to a temporary new venue while their traditional Woolooware home ground is undergoing a redevelopment.
Daryl Braithwaite rocks the crowd before the 2018 Cox Plate. Picture: Alex Coppel
FOOTY TIPS! Join Australia’s best footy tipping competition for your chance to win big. Add our experts to your league and join now at TIPS.COM.AU
“It’s so easy for fans to watch from home these days,” Mezzatesta said, “So you’ve got to try new things and make a bigger effort and give fans more value for their money.
“We’re going all out with an Aussie legend.
“It’s a Saturday night, it’s Melbourne Storm and it should be a great occasion.
“If you want to grow your audience, which we’re committed to doing, this is the way to go.”
The Sharks are one of nine Sydney NRL clubs that struggle for funds against the big one-team, one- town operations like the Brisbane Broncos and Melbourne Storm.
The clubs has always been in a battle to survive.
“You’ve got to keep raising the benchmark,” Mezzatesta said, “All clubs have got to go to another level because sport is a tough a market.
“We’ll do whatever we have to show our fans we’ve got a competitive footy team and a great atmosphere at our games.”
