docbrown
Coach
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Dolphins was widely known as the name of the new GC team before they changed it via public poll to Titans remember. They even had a jersey and logo.
I dont think changing Brisbane Bombers to Brisbane Aviators or whatever would be a big deal.
To me though that was actually showing some respect to an existing rugby league club and happened before anything official was announced. It actually worked to their favour.
Whereas in this case if they change their identity after officially announcing it, it can be interpreted that a) the identity wasn't strong to begin with and b) that they are willing to change their identity to appease people and in particular the AFL.
Normally the best strategy is to present a strong public image from the get go, in my opinion.