‘Don’t want to alienate anyone’: Dolphins explain name decision as debate rages
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Part of the submission was on our brand and how we can attract a new audience to the game and grow the game. That was something we did as part of our pitch and when you think about it, Brisbane is bigger than the CBD now,” Reader said.
“Moreton Bay is the third-biggest council area in Australia and the fourth biggest is the Sunshine Coast - nearly 900,000 people live in that corridor before you get to Brisbane.
“So we had to be careful about how we name it because we don’t want to alienate anyone and we want to make sure we have the biggest reach.
The Dolphins have just one name.
The Dolphins have just one name.
Source: Supplied
“We want to make sure we’ve got broader appeal and whether that’s a more contemporary look and feel, it’s because we’re a national NRL club and the Redcliffe Dolphins will remain and play in the Q-Cup.”
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“This is about owning Brisbane and not just having a second Brisbane team, but owning the north as well.”