deal.with.it
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Here’s the video. Great interview.
Its great that Toronto is moving up so quickly
For me what they could possibly inspire in the game is worth more than simply a successful expansion into North America. Other team owners, old and new, should look to them for what can be achieved with some modern thinking and serious attention to marketing.
The biggest lesson Toronto can offer is not that the game can take off in Canada or the US or wherever, but that they key to doing so is pure marketing and fan experience.
I don't think any NRL team has as much buzz about their game day experience as these guys do.
If they can do it, why not London? Why not Dublin or Edinburgh, Paris or Lyon? Hell why not Manchester?
Who's to say we can't have another similar example pop up now there is an example to follow? Montreal? Boston? Paris? Barcelona? Berlin? Moscow? Tokyo? All pie in the sky stuff, but all just as possible as Toronto Wolfpack ever were.
We should add - the caveat here is that doing what Wolfpack are doing requires some serious bank.
And the downside is this kind of model of expansion will take a long time to produce any grassroots results, ie. new player development.
Toronto's financial model is geared 100% towards getting to Super League ASAP, there's no money for investing in the local Leagues.
This is pretty much spot on in my opinion, too often in Rugby League ideas are dismissed as impossibble because "we tried Paris/London/Perth/Wales/Adelaide once, didn't work" even though most examples were just shit attempts or killed by Super League. It's an easy cop out for Rugby League to stay in it's little box.
Toronto have changed the ball game somewhat in that they were in one of the most random places you could think of for a Super League team 5 years ago, but they're making it work so far. Who's to say we can't have another similar example pop up now there is an example to follow? Montreal? Boston? Paris? Barcelona? Berlin? Moscow? Tokyo? All pie in the sky stuff, but all just as possible as Toronto Wolfpack ever were.
Like anything money can make anything happen. Lets not kid ourselves that Toronto have any RL sustainability beyond what the owners are pumping in. They are doing a great job but its dependent on the cash they are putting up front. Be interesting to see if they get promoted if they can come up with even more cash to keep them competitive at a SL level, its unlikely their crowds will grow much as they move up unlike UK teams.
If a Twiggy Forest type decided he wanted a SL team in Moscow it would happen as you can buy a SL place due to promotion system. NRL doesnt have that door open so no multi millionaires falling over themselves to invest in a new venture here.
Think the Toronto Wolfpack can grow their crowds?
They need a better Stadium but seem to rely on visiting fans to make up their crowds, with promotion to Super League brings the TV REVENUE!..........
They need a better Stadium but seem to rely on visiting fans to make up their crowds, with promotion to Super League brings the TV REVENUE!..........
Toronto? What?[/QUO
From little things big things grow!, Paul Kelly 1989!, Wolfpack needs a Stadia to grow with them!
More people turn up to see TWP in the UK (irrespective of where they are from) than turn up at Lamport supporting the away team.They need a better Stadium but seem to rely on visiting fans to make up their crowds, with promotion to Super League brings the TV REVENUE!..........