I would add a ticket subsidy to the NRL grant for each club that allowed the following, could be on a % value of avg crowd size so would motivate clubs to increase crowds:
Free entry for away club full ticketed members
$5 entry for under 16's any seat
Walk up of $15 GA and $25 other seats
Reduced costs full ticketed memberships
Free give aways for kids on game day such as wigs, flags etc
Free entry for special event games such as women in league - free for women,
National seniors week, free for seniors
Anzac, free for armed forces personnel
NZ day, free entry for Kiwi passport holders etc etc
there are so many things that we can and should do when the game finally has some money to invest. Fixed scheduling, big game at big stadia, time slots, price, lobbying Govt to get public transport included, marketing, better game day experience etc etc. The list is endless and could comfortably see us crack the elusive 20K avg by the end of this Tv contract.