Perth Red for a new Perth franchise to succeed you need a hell of a lot of luck. You need just about everything to go your way and then even more luck.
You would need:
-A few superstar players
-Top 4 or at least a Top 8 Franchise for a few good years
-Cheap memberships/Tickets
-Lots of promotion
-Favourable scheduling
-A brand that people can relate to. Best I've seen so far is the Brisbane Broncos and how they've monopolised the whole town.
Look at the Titans struggling in one of Rugby Leagues heartlands and they have a pretty good team. How long did Slater/Inglis/Smith/Cronk/Orford/Floau just to name a few play in front of 6,7 or 8K piss poor turnouts. What's to say that all those Souths/Warriors fans from last Saturday night would go to games regularly to support the new Perth franchise.
The NRL wont just bring in a new franchise because it takes a good 10 sometimes 15 years to establish by which time they'd lose millions even if the team did average 15K.
I'm not saying that it wont ever happen I just cant see it happening anytime soon given that at the moment only the Broncos and Rabbitohs make a marginal profit every year.(Someone correct me if I'm wrong on this one)
The NRL will need something new to take to the table in 2017 if they want to add to the $1.125 B tv rights deal... If they just go with status quo they will get the same or maybe less, going by the drop in tv ratings, push to online devices etc.
If they walk in to the negotiating table, with an 18 team comp, with Brisbane 2 and Perth on the table, we could see something like $1.5B over 5 years...
Yeah Perth will burn money for 10+ years, but they will be adding approx $20M a year to the TV pie..
The NRL though will need to get tough on the broadcasters though and demand all perth games are shown on a FTA channel for 5 years minimum, then if they are smart they will schedule them around the WCE and Freemantle teams,
They should also promise the WA gov 2 state of origin games, and ongoing test matches from 2019 on but it has to be played at a rectangular configured burswood stadium..
The major advantage NRL has over AFL is more bullets in the gun... and perth is a big bullet