Very hard to do that when the only nations that play it seriously are a handful of PI nations, NZ and a small group of Pommies in the north of England.
No real competition from any other European, Middle Eastern, African, Asian, American or South American nations. Basically the whole of the rest of the world couldn't give a toss and we as a code have done very little to change that and actually even dismissed great opportunities like the one I posted about in China in a Province of 27 million people and getting our game in all the universities there for virtually no money down. China would nave been a massive coup for our sport and a decade or two down the road we would have seen some massive offshoots. Oh well another one bites the dust.
With all the multi cultural background that Australia has, until we start to play those other nations in bona fide games against quality opposition, internationals will always struggle to ignite the passions of our nation as a whole. The game of RL will always remain an international irrelevancy until, if ever, the powers that be keep ignoring it. People love competition that matters and especially against the bigger nations that so many Aussies can identify with.
The Pacific Islands are a great start, but now we need to think bigger. China and Russia should both be our next objective. Both relatively young to international sport, both super powers that have huge populations and would be very inexpensive compared to other more established nations to forge a foothold in. Also these two nations are natural rivals so it would bring a wonderful new complexity to the games and guarantee huge interest within their nations if we were successful in getting it up and running, which I am very confident that we could if we were strategic and smart about it. Both nations were ready a decade or so ago but we dropped the ball then. Lets hope that it isn't to late and someone at head office with clout finally wakes up to what we should be perusing and invests a little time and effort in making this happen for the good of the game and more players, revenue and new fans then ever before could actually be a reality.
We can dream I suppose.