Plus like it or not, the way we consume sport is changing, especially for younger generations. You can shake your fist at a cloud, but these days when people are at home watching Friday night footy, they’re tweeting about the game, they’re texting (usually via iMessage or WhatsApp) their mates, they’re keeping an eye on their social media accounts. Some people are on forums like this. Some people are betting on online betting apps. On the flip side, when people go to events...say a festival or gig or...dinner(!)...or the footy...people like to “check-in”, tag mates, upload a photo to Instagram, Snapchat their friends.
A footy match means some people want to do all of the above. If you are going to charge them $35 ticket plus $100 in overpriced mid strength beers and deep fried food....and then not allow them to interact online with all of the above because the 4G network is so jammed you can’t even send a text....well then people won’t go. They’ll stay at home.
From a business point of view, the best advertising for your venue and event you can get is people checking in and posting photos and sharing with their friends.
To compare it to the movies, regular cinemas these days are of the standard that Gold Class once was. Everyone has 60inch TVs and Netflix at home now. If cinemas don’t evolve to offer something home doesn’t then they’ll die. Live sport already offers an experience you can’t get at home (the atmosphere) but if you can’t offer the basics, it too will die