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I'd have thought that would be straight forward - Telstra already sponsored the now ANZ Stadium and as such they didn't want to have two Telstra Stadiums. Similarly two other venues in Perth already have HBF sponsorship (see my post earlier), a swimming venue (HBF Stadium in Claremont) and a sports precinct including swimming, basketball and an AFL ground (HBF Arena in Joondalup). As a result they had to choose a different trailing name.I'm fine with stadiums and arenas selling naming rights and names changing over time. What I don't understand is when they change the name of the type of facility it is - for example, NIB Stadium changing to HBF Park or Docklands going from a stadium to a dome and then back to a stadium.
As an aside, the sponsorless name for the rectangular venue in Perth is actually "Perth Oval" as it used to be just that - an oval.