beave
Coach
- Messages
- 15,677
If you can find the announcement of the AFL broadcast deal, Ch7 said one of the reasons they love AFL is the non match programs. The Front Bar is easily the highest rating non match sport show in the land.
Well you better let the advertising industry know as their whole industry is based on it.
The dollars prove that they would rather have 126m watching for 2.8 hours, than 137m watching for 2 hours. Total AFL viewing hours was 45% higher for AFL which is exactly how much longer the game is. You can’t blame PVL for everything - the longer playing time and more breaks for ads an cross promotion of other shows is the main reason that the AFL is well in front in terms of broadcast revenue.
I still don't know why RL hasn't adapted 4 20min quarters. 2 extra defined ad breaks per game and it might even make the standard of football better if the players get a couple of quick breathers mid game. If it means a decent rise in TV revenue coin, I say do it.