Agreed, it needs a major marketing campaign aimed at parents espousing the virtues of the game and the qualities it develops in kids. As an example they should have taken some of the amazing footage from the RLWC of players embracing, fans celebrating together, cultures being respected and honoured etc and spliced it with some kids footage to show what RL is really about.
Sadly every merkin NRL player who fcks up sets this back light years.
Playing experiences like the achievement of a tackle are not emphasised in current junior league marketing adverts. The tackle aspect sets rugby league apart from the other codes. A far more inclusive code is another aspect undersold. Their are significantly more opportunities to achieve a contact tackle and run with the ball then other rugby type codes such union or gridiron or even AFL etc. I've also been told that because of the bigger field dimensions many kids trying AFL hardly touch the ball as the play may only go to certain pockets on the field. Rugby league allows the major aspects of the game (tackling and running with the ball) to be enjoyed by all. Something not highlighted by RLdevelopment people or RL blurbs.
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