Newie is God's Country
Bench
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Yep. We need a campaign that drives the 'Defend Your Kingdom' message home. In 1997 we had our 'Rocky' moment where a whole region got behind a team which literally held our dreams in it's hands. It was as Chief famously said at the time 'more than a game, it is a war for our people' or something corny like that. It worked and the fact we had a rough time of it back then made it the greatest league grand final victory in history. Sorry all the 1989 purists but the 97 grand finals's last ten minutes was the most thrilling football game ending ever. It had everything. Riveting stuff and to this day gives me goosebumps. It is those images and the fact we are down and out which should be exploited at this point. The fact Sydney looks down on newy as second rate and they laugh at us is a first big step. The fact that we won two grand finals when we were underdogs on both occasions. In short the fact that we have been making d###heads out of these expert people for years when the chips are down. Offer cool supporter packs and initiiatives for young kids and teenagers. I say the knights have a school in the area each week put on some sort of school promotion at the game. The boys get out and visit the schools more. I don't know as i am not a marketing person. Basically the Knights are a very lazy and closed shop to their so called 'public'.Off-field, I think the Knights should take a leaf out of Souths' book.
5-6 years ago, all the feeling of goodwill from the Bunnies' readmission to the NRL had well and truly evaporated and they were the joke of the League, a team full of no-name park footballers with an occasional player like Adam Muir or Bryan Fletcher or David Peachy. While they had many people from all over who were supporters, few of them would be seen dead at a game or wearing merchandise. They were a club that liked to constantly reminisce about the glory days of the 50's, 60's and 70's and was run that way.
In the last few years though, they have become a very slick marketing machine, and even here in Brisbane you will see that rabbit logo on the back window of many cars, or people wearing the hoodies or training shirts or caps etc.
I like the Knights' "Defend the kingdom" campaign, but I think more needs to be done to market the clubs' image. FFS, you can't join up as a member of the club online, you have to send a fax. I mean what year is this? That is just the start of the current predicament at attracting the younger demographic perverse speaks of...