If perth is such a can't miss home run for nrl expansion..?!

[Get Rid of The Donkeys]

West Coast and Fremantle dont draw that much in sponsorship really - certainly not more than all Sydney clubs do now. They do draw a tonne in corporate hospitality, but they also get a cracking deal at Optus Stadium with excellent and plentiful corporate facilities. These wont be available at HBF Stadium.

How much do the Eagles and Dockers make from sponsorship?

The Western Australian Football Commission made $5,110,070 from sponsorship deals in 2021.

https://www.wafooty.com.au/download/d/GPtFblwTwJNAKb-z0zznC37psq_tZIo8XRZR7hJlYyg

 

[Wb1234]

The Eagles are also highly popular and charging ridiculous amounts for access to the club because of it. Fremantle arent even in the same ballpark.

Fremantle generate 5-6m a year in actual sponsorship. I dont think an NRL team in Perth is going to be more popular than the Dockers, and they wont have the corporate, dining or signage facilities that the Dockers draw on at Optus.

Id expect sponsorship and corporates to come in around 5-6m, and membership/gate revenues to be about 3m unless they are successful early.

The NRL club will be in a competitive market for its size and popularity - the Wildcats (NBL) and Glory (ALM) are all reasonably popular, Scorchers are too. The Force do ok without being huge. The only real advantage the NRL club will have is a wider television audience.

Doesn’t sound like a Perth team would be viable on those numbers

 

[Iamback]

The Eagles are also highly popular and charging ridiculous amounts for access to the club because of it. Fremantle arent even in the same ballpark.

Fremantle generate 5-6m a year in actual sponsorship. I dont think an NRL team in Perth is going to be more popular than the Dockers, and they wont have the corporate, dining or signage facilities that the Dockers draw on at Optus.

Id expect sponsorship and corporates to come in around 5-6m, and membership/gate revenues to be about 3m unless they are successful early.

The NRL club will be in a competitive market for its size and popularity - the Wildcats (NBL) and Glory (ALM) are all reasonably popular, Scorchers are too. The Force do ok without being huge. The only real advantage the NRL club will have is a wider television audience.

I'd put them 4th sport but 5th as a team behind Wildcats.

Of those 2 you compared too, NBL has a $2m salary cap and A League loses $3m a year.

The Grant is higher in NRL which does help but it doesn't scream powerhouse club

 

[Get Rid of The Donkeys]

I found the 2021 annual report for Fremantle.

Membership	$16,703,297​
Sponsorship	$5,663,438​
Corporate	$5,187,214​
Game Day	$4,280,588​
Signage	$3,301,652​
Merchandise	$1,671,562​

Fremantle Dockers 2021 Financial Report

The Fremantle Football Club has posted a 2021 operating profit of $1.55 million.

issuu.com

I call bullshit on the Brisbane Lions claiming they generate $600k more from merchandise than the Dockers. I live less than a 5 minute walk from the Lions@Springwood Social Club. I don't see many people wearing fumbleball apparel.

I do see the odd kid returning home in fumbleball apparel after they trained with the Springwood Pumas fumbleball club at Lowe Oval. I once saw three kids wearing Lions guernseys walk up the street. That's my observations from living here for 21 years. I've never seen anyone else wear Lions apparel in any other part of Logan or Brisbane, except Woolloongabba on game day. I do see a few Lions car stickers and number plates, but not any more than there are for Sydney NRL clubs.

 

[Perth Red]

So that makes the capacity for the General public way under 20k

Also is anyway going to use open air box in winter or in the wet?

It’s under the drip line of the east stand roof, but yeh it’s not the plush behind glass boxes the stadium would benefit from. General ticket availability would be somewhere between 18-19k I suspect. Capacity is 20,500.

 

[Perth Red]

The Eagles are also highly popular and charging ridiculous amounts for access to the club because of it. Fremantle arent even in the same ballpark.

Fremantle generate 5-6m a year in actual sponsorship. I dont think an NRL team in Perth is going to be more popular than the Dockers, and they wont have the corporate, dining or signage facilities that the Dockers draw on at Optus.

Id expect sponsorship and corporates to come in around 5-6m, and membership/gate revenues to be about 3m unless they are successful early.

The NRL club will be in a competitive market for its size and popularity - the Wildcats (NBL) and Glory (ALM) are all reasonably popular, Scorchers are too. The Force do ok without being huge. The only real advantage the NRL club will have is a wider television audience.

dockers generate around $14mill from corporates, sponsors and signage. A well run nrl club should be able to generate just over half of that.

souths generated $9.8mill from a fanbase of 14k crowd avg and 30k members.
parra did $8.6 mill off an avg attendance of 20k* and 34k members

Aiming for around 65% of those numbers is a reasonable target for a perth club imo. ie 14-15k attendance, 20k members. $5-6million revenue. Pirates merch will sell well!

 

[Perth Red]

Central Coast Stadium - Wikipedia

en.m.wikipedia.org

Cost 30 million simple design even today cost would be 50 million or so

Vs a ground built in 1910 and has had over 250 million spent on it and needs another 200 million more

Perth Rectangular Stadium - Wikipedia

en.m.wikipedia.org

Here’s what a similar amount of money can get you with fantastic corporate facilities

Western Sydney Stadium - Wikipedia

en.m.wikipedia.org

Haha he thinks you can build a 25k stadium for $50million! He lives on a different planet this bloke!

 

[The_Wookie]

dockers generate around $14mill from corporates, sponsors and signage. A well run nrl club should be able to generate just over half of that.

The dockers generate a hell of a lot more than that from members and gate takings too. The point is that a Perth based NRL clubs will have neither the same demand, the same exposure or the same access to the same venue and its assets. Being well run doesnt equal being popular.

I stand by my assessment that the club will generate about 5-6m in sponsors and corporate sales, and about the same in ticket sales and memberships.

I wonder if the small actual sponsor revenue, in comparison to the size of the overall revenue, is due to them not plastering their kit like a billboard Like in nrl? I was surprised a club a massive as eagles only had $6mill in sponsors but equal or more in corporate sales. The reverse would be true in nrl.

Its got everything to do with the club being based in Perth. Corporate box revenues and sales is driven by local demand. This is reflected in the 34m the Eagles made from memberships and the gate last year alone.

More sponsors does not necessarily indicate more valuable sponsors. The quality of sponsors at NRL clubs has been an issue for years.

 

[Iamback]

The dockers generate a hell of a lot more than that from members and gate takings too. The point is that a Perth based NRL clubs will have neither the same demand, the same exposure or the same access to the same venue and its assets. Being well run doesnt equal being popular.

I stand by my assessment that the club will generate about 5-6m in sponsors and corporate sales, and about the same in ticket sales and memberships.



Its got everything to do with the club being based in Perth. Corporate box revenues and sales is driven by local demand. This is reflected in the 34m the Eagles made from memberships and the gate last year alone.

More sponsors does not necessarily indicate more valuable sponsors. The quality of sponsors at NRL clubs has been an issue for years.

From that $10-$12m you guessed.

$1.2m on ground rent
$2m on travel

That is down to $7m there, No doubt other expenses not covered by the $5m NRL grant.

Shows how hard it is to run an NRL club

 

[Perth Red]

The dockers generate a hell of a lot more than that from members and gate takings too. The point is that a Perth based NRL clubs will have neither the same demand, the same exposure or the same access to the same venue and its assets. Being well run doesnt equal being popular.

I stand by my assessment that the club will generate about 5-6m in sponsors and corporate sales, and about the same in ticket sales and memberships.



Its got everything to do with the club being based in Perth. Corporate box revenues and sales is driven by local demand. This is reflected in the 34m the Eagles made from memberships and the gate last year alone.

More sponsors does not necessarily indicate more valuable sponsors. The quality of sponsors at NRL clubs has been an issue for years.

And no one is claiming they will, but 50-60% of corporate revenue? Yeh I think that’s achievable. And if it isnt then they shouldn’t be letting a perth team in. Hitting 2/3rds of souths fan revenue based on their active fanbase, yeh od say that’s more than possible.
I think your underestimating what a perth nrl team can acheive but time will tell, if we get a chance.
If we hit only $12mill in corporates and fan revenue plus the grant we’ll be at around $30mill revenue. If that’s enough or not the nrl will know.

some nrl clubs are generating double what eagles are just in the sponsorship area, given the size and as you say the popularity of the eagles that is very interesting and makes you wonder why? Only thing I can think of is that afl doesn’t plaster its kits in sponsors.

 

[Perth Red]

From that $10-$12m you guessed.

$1.2m on ground rent
$2m on travel

That is down to $7m there, No doubt other expenses not covered by the $5m NRL grant.

Shows how hard it is to run an NRL club

nrl clubs don’t pay travel.
I see glory negotiated ground lease down to $30k a game for crowds under 10k so a supportive govt may see it much less than $1.2mill. again this is where the govt needs to show how much it really wants an nrl club.

but yeh, the lack of an active fanbase for nrl does make revenue generation much tougher. $17-18mill grant will see every club profitable this year though, according to the nrl ceo.

 

[The_Wookie]

And no one is claiming they will, but 50-60% of corporate revenue?

Not a chance.

I think your underestimating what a perth nrl team can acheive but time will tell, if we get a chance.

Unless the WA Gov pulls off a massive sweetheart deal here, then its not going to generate the revenue you think it will.

If we hit only $12mill in corporates and fan revenue plus the grant we’ll be at around $30mill revenue. If that’s enough or not the nrl will know.

Cant have a leagues club in Perth, so itd better be.

some nrl clubs are generating double what eagles are just in the sponsorship area, given the size and as you say the popularity of the eagles that is very interesting and makes you wonder why? Only thing I can think of is that afl doesn’t plaster its kits in sponsors.

The Eagles turned 10m in sponsorship alone last year - which NRL clubs are earning double that exactly? The Broncos did 12m in 2021 - no NRL club is doing 20m in sponsor revenues. Corporate box use is something else and more of an attendance matter.

 

[The_Wookie]

$2m on travel

Travel is paid by the league.

 

[The_Wookie]

How much do the Eagles and Dockers make from sponsorship?

The Western Australian Football Commission made $5,110,070 from sponsorship deals in 2021.

https://www.wafooty.com.au/download/d/GPtFblwTwJNAKb-z0zznC37psq_tZIo8XRZR7hJlYyg

Sponsorship and Marketing
Club	2018	2019	2020	2021	2022	2021/22 Inc/dec	2019/22 inc/dec
Adelaide	18.559	19.991	12.71	16.555
Brisbane	8.886	9.457	6.851	9.899	12.796	29.27%	35.31%
Carlton	12.87	12.977	7.353	11.185	16.565	48.10%	27.65%
Collingwood	21.865	20.233	10.236	12.897	18.862	46.25%	-6.78%
Essendon	16.032	13.794	8.74	11.862	15.719	32.52%	13.96%
Fremantle	5.878	5.697	5.4	5.663
Geelong	15.289	12.765	10.133	12.311	14.496	17.75%	13.56%
Gold Coast	6.494	7.728	6.287	6.654	8.512	27.92%	10.14%
G.Western Sydney	12.055	17.446	7.173	11.254
Hawthorn	15.536	16.616	7.224	12.302	16.642	35.28%	0.16%
Melbourne	11.287	10.2	5.622	7.975	11.713	46.87%	14.83%
North Melbourne	9.16	11.526	7.554	10.802	12.483	15.56%	8.30%
Port Adelaide	nr	nr	nr	nr		nr	nr
Richmond	15.45	16.38	11.34	11.145	15.205	36.43%	-7.17%
St Kilda	6.74	7.69	5.38	8.468	10.646	25.72%	38.44%
Sydney	19.784	19.225	10.753	15.224
West Coast	7.448	8.172	7.931	8.878	10.431	17.49%	27.64%
Western Bulldogs	12.88	12.63	7.53	10.139	10.936	7.86%	-13.41%
Total
Victoria	137.109	134.811	81.112	109.086	143.267	31.33%	6.27%
All Reported	159.937	160.168	102.181	134.517	175.006	30.10%	9.26%

 

[Perth Red]

Even better, shows how much corporate dollars are floating around in perth! Just need to find the ones that want a stronger east coast marketing platform.

it’ll be interesting to see revenue platforms for nrl clubs last year as they become availble. Two of the biggest clubs, eels and souths are around the $34-35mill amount.

 

[Pippen94]

Even better, shows how much corporate dollars are floating around in perth! Just need to find the ones that want a stronger east coast marketing platform.

it’ll be interesting to see revenue platforms for nrl clubs last year as they become availble. Two of the biggest clubs, eels and souths are around the $34-35mill amount.

Mate, it shows even an afl club in Perth is not bringing in the revenue you think an NRL team there will

 

[Pneuma]

Perth whinger and donkey head being given another bath by the Wookie? Happy days!

 

[Perth Red]

Mate, it shows even an afl club in Perth is not bringing in the revenue you think an NRL team there will

what? How does it show that? Both afl clubs are killing it in revenue compared to nrl clubs on much smaller centralised grants . If a perth club can get 20-30% of eagles fc revenue they will be Profitable.

 

[Perth Red]

GWS, the club apparently no one wants, brought in over $15mill in fan and corporates revenue in 2021. You’d hope an nrl club that is wanted would be able to achieve similar. If not I’m really not sure what it’s says about the position of the nrl!

 

[Wb1234]

There was a sporting event today in Perth and man it was good

and the Aussie got robbed !