I used to work for Jaguar Land Rover's ad agency a few seasons ago and had a first hand look into how Melbourne Football Club in the AFL went about approving kit designs and integration of sponsor logos, etc. Chuck in Ash Barty's Jag sponsored playing gear before her retirement as well, but this was easier.
I was the creative "gatekeeper" of the brand (approving individual Dealership marketing, among other hilarious things) and was therefore the name JLR gave to MFC for approval on their sponsorship integration on training kits, corporate/team polos and jerseys. I still find it funny that it was my call on how it ended up looking.
The process was surprisingly simple - someone within MFC's Marketing team came to me with mock up designs across all the apparel that used the Jaguar logo. By this point they had asked for and received the logos from JLR directly, and it was here where JLR handed over the approval and question-answering to me as most of the Marketing team internally weren't confident in providing design feedback despite the existence of a brand style guide.
What was shared with me were designs of a predominantly black kit, using the 3D-effect chrome Jaguar logo on a solid white background. It looked hideous, and they were really hoping for a quick approval so they could be done with the back and forth. Thankfully the existence of a 2 colour white on black "line" logo is actually what Jaguar specify in their style guide for usage across clothing and any embroidered/printed sponsorship/partnership material. This looked infinitely better and didn't detract at all from the design of the jersey.
So yeah, sorry for the long post but it's experiences like the above that make me realise how monstrosities like NAB or One NZ can so easily happen, even with the existence of logos or wordmarks that are MADE for these types of things.