That implies no special skill on behalf of the club. Have you seen the size of the TV rights deals now? It is impossible to fail. The NRL is too big to fail and the clubs are the same. None of the 90s club deaths or mergers would have happened if they had the tv money the game has now. The Titans are in no way superior to the previous Gold Coast clubs. And in my humble opinion are a lot worse at designing jerseys.
I feel like you missed the point. I dont think they were says the Titans are intrinsically superior, just that the brand is inevitable a hundred times stronger and better known.
none of the old GC brands lasted more than 5 years, so only diehard fans will recognise them at all.
the question for branding choices is whether a choice strengthens the brand. In this case, does drawing on the history of the old GC teams help the Titans in any way?
Pro - most of the old brands have solid designs and everyone loves a story of heritage
Con - they are only known by people who already follow the NRL.
To the question of linking with older brands to try to integrate their history, GC would probably see more benefits working with Ipswich Jets or another well supported QRL team (but god knows how youd do it without doing a total rebrand. And that would just piss everyone off…)