Agree. Stats can be misleading.
What about a forward who is used to run the ball up from the kickoff. He gets an easy 15-20 meter run before contact. 3-4 of those a game and he is almost guaranteed to make 100m. Or a forward who comes on fresh late in the game will generally make more meters per run against a tired opposition.
Personally, for me, they are more of a guide than a rule as to how a player is going.
But they have stats to record who returns kicks and so they know exactly how may metres a prop is getting off kick returns. The eyes are also a good common sense check but it is impossible to remember the metres, tackles and the zones where they occur for 17 players over 80 minutes. Franklin is spot on. Add the video reviews to a rich set of data and you have an ability to absolutely analyse what is going on with your team. Getting them to change their behavior after doing the analysis is a different matter.
The argument about stats being misleading maybe valid, but statistics are often misunderstood when all the available data isn’t seen. Hindmarsh’s tackles can be analysed by what number tackler he was, did an offload occur, how many post contact metres were made, how fast was the resulting play the ball, how many errors were forced and so on. It is The same with missed tackles. How many result in a try? How many lead to a second player being able to tackle them within a few metres? I believe that analysis would show that Maloneys missed tackles are not as big an issue as some think, but I don’t have the data to support that, however, I’m sure the club does.