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As far as population goes, if a new Queensland NRL club was happening & not in Brisbane/Ipswich then it'd more likely be either Sunshine Coast (if the Dolphins can accept that) or Cairns (likewise with the Cowboys).
Central Qld just doesn't seem to have the population base for an NRL club.
You might be able to scrape together 180-200k within 100km of Rockhampton. Mackay is bigger than Rocky but it’s more than 300km away and basically on the borderline between CQ & NQ.
Rockhampton, Capricorn Coast and Gladstone would be the base they’d have to hang their hat on for the majority of their active support.
Not huge numbers but strong RL country. I was born & raised in the area so my ‘heart’ choice would always be CQ and if they did get a team I think they’d do well enough, I just don’t think they will get a team.