Next TV deal discussion 2028 -

[Iamback]

While the details aren’t fully out on this new service, it doesn’t seem to be a replacement but an option.

So yes it will be a standalone service (possibly priced at $50/mo.) and 1/3 owned by Disney, Discovery Warner, and Fox. However it won’t replace the current individual sports services sold by each of the 3;
- ESPN+ via Disney+
- BR+ via Max [used to be HBO max] (currently is free but will separately up charged soon from main Max subscription)
- Fox Sports offerings (large via cable, Hulu, YouTube TV today)

These cover, according to them, about 55% of US sports coverage today and will have its own management team. However whether it is able to negotiate as a collective with a sporting body remains to be seen.

Both the sporting bodies and the US Government likely would push back hard under guise of lost revenue and existing collusion laws.

This service is essentially what Hulu was when streaming began in US in 2008, owned by Universal, Fox, and Disney originally. Soon to be solely Disney now today.

It seems like they all collectively want to capture the market for ppl solely interested in sports and not their various entertainment properties where the sports bundle is often an up-service. But none of them can do it on their own so joining forces then gives a compelling property to a consumer.

It should be noted Paramount/CBS and Comcast/Universal is not a part of this and so for the US that means some NFL, College Sports, all EPL and Champions League and some other major European Leagues, amongst other sports like the Olympics and WWE plus local blackouts would not be part of this. Nor would major events broadcast on US network TV like the just past Super Bowl.

it is also not dissimilar to Kayo in Aus in breadth of coverage but a very different business and ownership and GTM proposition. The US as a whole is less sports obsessed than Australia (I.e. higher proportion of non and very occasional fans).

Overall it is interesting, and seems to have caught everyone by surprise (all of media, sporting bodies and consumers). So we shall see.

It wouldn't make sense for them to bid against each other IF they can get it cheaper on this service

 

[Perth Red]

afl clubs paying for their fans to get free kayo

Are they or is it part of the afl deal with fox?

 

[Perth Red]

It’s one big Ponzi scheme

wonder how many paying afl subscribers there are when the freebies are excluded

foxtel gives free access to afl fans then the afl record that as revenue from their tv deal

If ts contra not cash that’s an outstanding result for afl! Imagine being able to include it in memberships at no cost. Why the f**k hasn’t nrl got that deal?

 

[Chins get the wins]

They might have to play the game in quarters to squeeze in more commercials. Five minute break at quarter time and three quarter time. 15 minutes at half time. If they do go down that route then the amount of interchanges should be reduced.

Not f**king ever

 

[Wb1234]

If ts contra not cash that’s an outstanding result for afl! Imagine being able to include it in memberships at no cost. Why the f**k hasn’t nrl got that deal?

Means foxtels already poor afl ratings are exaggerated with freebies

also shows why looking at the afl tv deals headline figure is misleading when it’s full of so much contra

 

[Wb1234]

TikTok - Make Your Day

Super Bowl 675 milion in sd revenue helped by overtime

 

[Iamback]

Not f**king ever

Nope. Get the evil slave money in middle east before that

 

[Iamback]

If ts contra not cash that’s an outstanding result for afl! Imagine being able to include it in memberships at no cost. Why the f**k hasn’t nrl got that deal?

As an AFL fan in Perth you would know you can watch your team on ch7.

That isn't the case in 2025, So they have this for 12 months for people to get Kayo. It isn't an ongoing thing

I have a 12 month cheap Kayo deal since December

 

[Perth Red]

Means foxtels already poor afl ratings are exaggerated with freebies

also shows why looking at the afl tv deals headline figure is misleading when it’s full of so much contra

Who Cares? It’s a great deal for their fans. Why are our fans not getting the same deal?

and we know how much contra (and in kind) is in their deal $70mill a year, nothings misleading. Unlike us us they have told us what cash and contra is.

be honest what would you rather see in nrl deal contra that is ‘adveritisng’ or contra that gives fans a great deal and drives memberships through the roof?

another part of their deal comes to light that shts all over ours,

 

[Iamback]

Who Cares? It’s a great deal for their fans. Why are our fans not getting the same deal?

and we know how much contra (and in kind) is in their deal $70mill a year, nothings misleading. Unlike us us they have told us what cash and contra is.

be honest what would you rather see in nrl deal contra that is ‘adveritisng’ or contra that gives fans a great deal and drives memberships through the roof?

another part of their deal comes to light that shts all over ours,

Again Apples and oranges comparison, Less FTA games for those outside of Victoria so you need to keep them happy

 

[Wb1234]

Who Cares? It’s a great deal for their fans. Why are our fans not getting the same deal?

and we know how much contra (and in kind) is in their deal $70mill a year, nothings misleading. Unlike us us they have told us what cash and contra is.

be honest what would you rather see in nrl deal contra that is ‘adveritisng’ or contra that gives fans a great deal and drives memberships through the roof?

another part of their deal comes to light that shts all over ours,

I’d rather neither deal had contra

My point remains the afl is a Ponzi scheme

nrl has more subscribers even with the afl freebies

 

[AlwaysGreen]

Lol, AFL Red pretending he doesn't get the kayo deal with his Dorkers membership.

 

[Iamback]

I’d rather neither deal had contra

My point remains the afl is a Ponzi scheme

nrl has more subscribers even with the afl freebies

Some contra is needed.

It will be interesting if under the new deal starts if it gets new subscribers, In theory it should

As far as total $. Players with Kayo to go with wifi

 

[docbrown]

Paramount is losing money too....just not as fast as people expected.

Note as well the new joint SUPER streaming initiative in the US from ESPN/ Fox/Warner Bros, that sports bodies suspect of being used to jointly bid for things and save them money down the track. These three control about 55% of US Sports rights.

Australia has Kayo, now TV giants to launch US sports streaming

ESPN, FOX and Warner Bros. Discovery have announced a JV streaming business for the sports that the three companies have the rights to.

www.mediaweek.com.au

Paramount and Comcast (Peacock) are looking at doing the same. If it goes ahead, what will likely happen in Australia, is that all NBC-Universal content will shift from Foxtel/Binge to Paramount (or a new joint platform -- Peemount? Paracock?). But it would put a big question mark over sports rights both here and in the states.

 

[The_Wookie]

Paramount and Comcast (Peacock) are looking at doing the same. If it goes ahead, what will likely happen in Australia, is that all NBC-Universal content will shift from Foxtel/Binge to Paramount (or a new joint platform -- Peemount? Paracock?). But it would put a big question mark over sports rights both here and in the states.

Yeah. Binge/Fox/STAN are doomed if they cant buy international rights, and that in turn is going to have adverse affects on Kayo and STAN Sport.

 

[Iamback]

Yeah. Binge/Fox/STAN are doomed if they cant buy international rights, and that in turn is going to have adverse affects on Kayo and STAN Sport.

Fox is in partnership with Disney, Eventually I see them joining forces.

I have said earlier in this thread I see Stan gone within 10 years

 

[The_Wookie]

Fox is in partnership with Disney, Eventually I see them joining forces.

I have said earlier in this thread I see Stan gone within 10 years

The other problem the local guys have is that much of the new content is owned by the production houses like Fremantle (who also took over Grundy) and Baninjay (who took over Endemol) amongst others. Sport may well be one of the properties the local networks actually have the proper rights to.

 

[Iamback]

The other problem the local guys have is that much of the new content is owned by the production houses like Fremantle (who also took over Grundy) and Baninjay (who took over Endemol) amongst others. Sport may well be one of the properties the local networks actually have the proper rights to.

Yeah I have Stan and almost every 'local' show is in partnership with overseas networks.

In theory the above merger could buy straight and by pass Stan

 

[Wb1234]

Fox is in partnership with Disney, Eventually I see them joining forces.

I have said earlier in this thread I see Stan gone within 10 years

Not if they get nrl

 

[docbrown]

Yeah. Binge/Fox/STAN are doomed if they cant buy international rights, and that in turn is going to have adverse affects on Kayo and STAN Sport.

Well I could see Fox doing a deal as an extension of their US rights to still cover parts of NFL, MLB and Nascar. But without an overseas daddy or more NRL/AFL rights, Stan will be a tough spot.