Next TV deal discussion 2028 -

[Wb1234]

So how much revenue does each nrl club receive from its websites and other social media

?????

 

[Perth Red]

Indeed

My understanding has always been that AFL broadcasting and media doesnt include wagering or any other partnerships - it does include the Telstra (this was announced as not changing in the extensions and so remains $50m per year) and various Radio deals (the amount paid for these is unknown). For its part the AFl report says that there was an increase in broadcasting revenue of 29m last year to an increase in broadcasting contract payments.

The problem is you just cant compare it to the NRL licencing revenue and call a winner, while we know what it consists of we dont know breakdowns and running off mid or pre covid information is likely to be highly inaccurate. It also includes a variety of radio deals (principly with Triple M and SCA). The listing of contra as an expense is an interesting one that indicates its possibly part of the rights revenue.

Either way, League will continue to get stronger and hopefully learn from the last negotiation.

Dont disagree and Ive always said its best guess based on what is available and some assumptions. If we never discussed anything unless we were 100%^ sure of its validity it'd be a very quiet place on this board!

Overall revenue remains the only real accurate measure of how the codes are doing in terms of success in their revenue generation.

 

[Perth Red]

So how much revenue does each nrl club revenue from its websites and other social media

?????

Nothing, its managed by nrl.com and is returned to the clubs via the grant. Hence why every club website looks exactly the same. Grant put this in place when the ARLC was formed and you may remember he worked hard to get the clubs to agree to a big investment in the NRLs digital arm

 

[Wb1234]

Nothing, its managed by nrl.com and is returned to the clubs via the grant. Hence why every club website looks exactly the same

No they don’t

nrl.com is separate

 

[Perth Red]

No they don’t

nrl.com is separate

link?
Every club website is exactly same design as nrl.com. Might tell you something!

 

[The_Wookie]

No they don’t

nrl.com is separate

The NRL took control of its digital assets from Telstra in 2018, with the league and clubs choosing to invest in digital rather than outsource to media partners. The NRL Digital Network has five parts including NRL.com and sites and apps for the competition’s 16 teams.

Former Nine executive Alexi Baker to run the ball for NRL

Nine’s former managing director commercial Alexi Baker will join the NRL on Monday in the newly created role of chief customer and digital officer.

www.afr.com

NRL brings 19 websites & 7 digital properties under one roof

How Optimizely is helping transform a scrum of sites into one seamless, efficient content hub for millions of visitors every week.

www.optimizely.com

 

[Perth Red]

So the announcement of maybe fast tracking a Pacifika team into NRl for 2025 would suggest a possible uplift on the 2023 deal is in the pipes. I just hope in rushing it he doesnt sign another extension!
An expansion strategy of 18th club 2025 then 19th and 20th during the 2028 tv deal would be balls out. Has the NRL got the kahunas and the control over the clubs to do it?

It would set NRl up nicely for a big pay day come 2033.

 

[Wb1234]

$1b valuation of NRL digital arm shows early sale would be foolish

New ARLC chairman Peter V'landys has signalled the NRL's spending on its digital department would come under review - but an audit has found the investment is reaping phenomenal growth.

www.smh.com.au

So I found this article after googling about nrl digital revenue

even after staff cuts it’s costing tens of millions a year across the entire division

“based on revenue from a number of sources – direct advertising, sponsorship, sales and broadcast.”

All these revenues need to be collated to determine the revenue in brings in

 

[Perth Red]

$1b valuation of NRL digital arm shows early sale would be foolish

New ARLC chairman Peter V'landys has signalled the NRL's spending on its digital department would come under review - but an audit has found the investment is reaping phenomenal growth.

www.smh.com.au

So I found this article after googling about nrl digital revenue

even after staff cuts it’s costing tens of millions a year across the entire division

“based on revenue from a number of sources – direct advertising, sponsorship, sales and broadcast.”

All these revenues need to be collated to determine the revenue in brings in

The digital revenue in 2019 was $24million. The NRL have officially reported that.

Its not costing 10's of millions lol. On $24million revenue youa rent spending tens of millions! Whatd be interesting to know is after expenses whats the profit on that $24mill and does it match or better what Telstra pay AFL for managing its digital arms?

Grant had bold predictions on value and that it was worth taking it off Telstra and running it ourselves. Vlandys closing down the media arm of digital to appease Ch9 and Fox wont have helped with traffic and subsequent advertising value.

NRL scales back digital arm following broadcaster pressure

The National Rugby League’s online website NRL.com will move way from publishing breaking news.

www.smh.com.au

 

[Wb1234]

The digital revenue in 2019 was $24million. The NRL have officially reported that.

Its not costing 10's of millions lol. On $24million revenue youa rent spending tens of millions! Whatd be interesting to know is after expenses whats the profit on that $24mill and does it match or better what Telstra pay AFL for managing its digital arms?

Grant had bold predictions on value and that it was worth taking it off Telstra and running it ourselves. Vlandys closing down the media arm of digital to appease Ch9 and Fox wont have helped with traffic and subsequent advertising value.

NRL scales back digital arm following broadcaster pressure

The National Rugby League’s online website NRL.com will move way from publishing breaking news.

www.smh.com.au

Any idea what it is today ?

wonder what the asset is worth now too

obviously that needs to be included in the nrl asset base

he didn’t close it down he reduced its staff by ten

it stil employs journos today like brad Walter

 

[LeagueXIII]

Longer games is one reason afl gets more money but it’s not the only reason

until this year they have had two more teams

they have more games

they have the five metros covered

they have a strong commission

Rugby league has much higher ratings

origins

rep games

New Zealand


with the move to 18 teams the two codes deals should equalise or we should overtake

one of the biggest reasons for our poor tv deals is super lesgue ie lost clubs and fans, news ltd owning 50 percent of the game meaning we couldn’t negotiate properly and clueless leaders like Dave smith who ruined our negotiating position

Smith wasnt clueless he just didnt follow the News Corp agenda so was mocked by them. I dont think the game will ever be rid of them now.

 

[Perth Red]

Any idea what it is today ?

wonder what the asset is worth now too

obviously that needs to be included in the nrl asset base

he didn’t close it down he reduced its staff by ten

it stil employs journos today like brad Walter

Sadly no, it’s been buried.
he closed down the media arm And we don’t get the news stories anymore. Rarely visit nrl.com now compared to when it was worth visiting to read stories.

 

[Wb1234]

Sadly no, it’s been buried.
he closed down the media arm And we don’t get the news stories anymore. Rarely visit nrl.com now compared to when it was worth visiting to read stories.

So who does brad Walter journalist work at in nrl.com

wonder if that digital revenue is 50 million now

now that would be interesting

 

[Iamback]

So who does brad Walter journalist work at in nrl.com

wonder if that digital revenue is 50 million now

now that would be interesting

Advertising costs more now, So of course it has gone up. Production costs are way lower

 

[Wb1234]

Advertising costs more now, So of course it has gone up. Production costs are way lower

It’s pretty funny how the pro afl posters on here try and imply the nrl digital assets are worth nothing

they’ve literally invested 125 million in them

unlike our main rival we own and control it

it would be good one day to do a proper comparison of the two codes digital strategies I wouldn’t be surprised to find out the nrl approach of keeping the assets themselves is far more lucrative

 

[Perth Red]

So who does brad Walter journalist work at in nrl.com

wonder if that digital revenue is 50 million now

now that would be interesting

I hope not, it would mean tv revenue in 2022 was $25mil less than we think lol

 

[Perth Red]

It’s pretty funny how the pro afl posters on here try and imply the nrl digital assets are worth nothing

they’ve literally invested 125 million in them

unlike our main rival we own and control it

it would be good one day to do a proper comparison of the two codes digital strategies I wouldn’t be surprised to find out the nrl approach of keeping the assets themselves is far more lucrative

That was certainly grants vision. Your chasing shadows, no one on here has mentioned nrl digital in regards to asset value.

 

[Perth Red]

So who does brad Walter journalist work at in nrl.com

wonder if that digital revenue is 50 million now

now that would be interesting

Have you been on nrl.com News section? It’s mostly boring articles about players or clubs teams lists. before it was breaking news stories every day and they’d started producing their own rl shows driving traffic.

 

[The_Wookie]

It’s pretty funny how the pro afl posters on here try and imply the nrl digital assets are worth nothing

they’ve literally invested 125 million in them

unlike our main rival we own and control it

it would be good one day to do a proper comparison of the two codes digital strategies I wouldn’t be surprised to find out the nrl approach of keeping the assets themselves is far more lucrative

That said, the AFL still owns AFL Media and the content it produces for the AFL network even if Telstra collect the advertising for it.

How AFL Media became Australia's biggest sports platform

In just three years AFL Media has come from nowhere to become the biggest sports platform in the country. Alex Hayes sat down with general manager Peter Campbell and head of commercial Matt Connell to talk about the evolution of the brand.Last December the 116 full-time staff of AFL Media won...

mumbrella.com.au

 

[Iamback]

View attachment 71272

That said, the AFL still owns AFL Media and the content it produces for the AFL network even if Telstra collect the advertising for it.

How AFL Media became Australia's biggest sports platform

In just three years AFL Media has come from nowhere to become the biggest sports platform in the country. Alex Hayes sat down with general manager Peter Campbell and head of commercial Matt Connell to talk about the evolution of the brand.Last December the 116 full-time staff of AFL Media won...

mumbrella.com.au

Wouldn't the NRL group all the advertisement together? It is another thing that is impossible to know the true worth of