Next TV deal discussion 2028 -

[Wb1234]

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That said, the AFL still owns AFL Media and the content it produces for the AFL network even if Telstra collect the advertising for it.

How AFL Media became Australia's biggest sports platform

In just three years AFL Media has come from nowhere to become the biggest sports platform in the country. Alex Hayes sat down with general manager Peter Campbell and head of commercial Matt Connell to talk about the evolution of the brand.Last December the 116 full-time staff of AFL Media won...

mumbrella.com.au

Those figures don’t match with the press statements saying up to 150 million was invested into the digital business

 

[The_Wookie]

Those figures don’t match with the press statements saying up to 150 million was invested into the digital business

Most press statements barely reflect what is actually going on.

 

[Perth Red]

Grant wanted $100mill investing. He wanted each club to contribute. His vision was for NRL to have a platform that one day they produced and sold their own content and games on. Clubs arced up ARLC backed down. We got a less than $10mill asset.

 

[Wb1234]

Most press statements barely reflect what is actually going on.

That’s a total lie then if all they spent was 10 million

ngl investing 150 million in it does seem a waste

if it’s generating over 24 million pa in revenue based on an investment of ten million that’s an excellent return

 

[Perth Red]

That’s a total lie then if all they spent was 10 million

ngl investing 150 million in it does seem a waste

if it’s generating over 24 million pa in revenue based on an investment of ten million that’s an excellent return

lol, that's not how it works. Some of it it is infrastructure investment, that sits on the asset sheet and is depreciated in value over the years. rest of it is expenditure to run the business, that sits as an expense and is not an asset. So NRL has around $9mill of equipment etc and spends whatever it spends running the digital business to realise that $24mill ish revenue

 

[Wb1234]

lol, that's not how it works. Some of it it is infrastructure investment, that sits on the asset sheet and is depreciated in value over the years. rest of it is expenditure to run the business, that sits as an expense and is not an asset. So NRL has around $9mill of equipment etc and spends whatever it spends running the digital business to realise that $24mill ish revenue

Don’t be jealous just bc afl sold off most of the value of their digital asset to Telstra

 

[The_Wookie]

Don’t be jealous just bc afl sold off most of the value of their digital asset to Telstra

The AFL hasnt sold any of AFL Media to Telstra. Telstra have hosted the AFL network since they launched afl.com.au. in the late 90s - AFL Media wasnt formed until 2012. In return they claim all the advertising revenue from the network, where the NRL keeps it all, the flip side being Telstra pay the AFL more for their digital rights.

 

[Perth Red]

Don’t be jealous just bc afl sold off most of the value of their digital asset to Telstra

Thats your response? sigh. Seeing as you want to go there. They didnt sell anything off Telstra has ran it since the beginning, and allegedly pays them $50mill a year to do so. If we are only getting $24mill revenue and then have to take expenses out of that which is the best deal?

 

[Wb1234]

The AFL hasnt sold any of AFL Media to Telstra. Telstra have hosted the AFL network since they launched afl.com.au. in the late 90s - AFL Media wasnt formed until 2012. In return they claim all the advertising revenue from the network, where the NRL keeps it all, the flip side being Telstra pay the AFL more for their digital rights.

Sounds like nonsense buddy

Telstra control the sites

can’t have it both ways where you take Telstra’s money then say your asset is worth the same as the nrl which owns it directly

this is a valuable asset for rugby league which everyone just ignores the revenue from and it’s value

 

[Wb1234]

Thats your response? sigh. Seeing as you want to go there. They didnt sell anything off Telstra has ran it since the beginning, and allegedly pays them $50mill a year to do so. If we are only getting $24mill revenue and then have to take expenses out of that which is the best deal?

Nrl has an asset worth 100 million plus

and you always ignore the revenue it makes whilst including fumbler digital income

and it only cost the nrl ten mill to set it up

 

[Perth Red]

Sounds like nonsense buddy

Telstra control the sites

can’t have it both ways where you take Telstra’s money then say your asset is worth the same as the nrl which owns it directly

this is a valuable asset for rugby league which everyone just ignores the revenue from and it’s value

So after tens of millions spent on it we have a $8.5mil asset and $24mil revenue minus expenses
They have spent nothing and get $50mill (allegedly) for theirs.
Which sounds the better deal?

If we had stuck with Grants vision, kept investing and growing then yes it would be a great asset for the game as we moved more and more into self production. But Vlandys pulled the funding, closed down a key part of it and hid the revenue figure. Hmmmmmmm

 

[Perth Red]

Nrl has an asset worth 100 million plus

and you always ignore the revenue it makes whilst including fumbler digital income

and it only cost the nrl ten mill to set it up

are you really this dumb?

 

[Wb1234]

So after tens of millios spent on it we have a $8.5mil asset and $24mil revenue minus expenses
They have spent nothing and get $50mill (allegedly) for theirs.
Which sound sth ebetter deal?

If we had stuck with Grants vision, kept investing and growing then yes it would be a great asset for the game as we moved more and more into self production. But Vlandys pulled the funding, closed down a key part of it and hid the revenue figure. Hmmmmmmm

You don’t know how to read financials

they are carrying a cost of almost ten million on it

this has no reflection of its value

we could’ve sold our soul like afl did but we didn’t

 

[Perth Red]

You don’t know how to read financials

they are carrying a cost of almost ten million on it

this has no reflection of its value

we could’ve sold our soul like afl did but we didn’t

haha, youre so funny

Investment tens of millions
Asset value $8.5mil
Revenue $24mill (2019)
Expense???
Profit ???

AFL
No asset
$50mil a year from Telstra
No Expense
Profit $50mill

yeh I know which strategy looks better. Didnt have to be but NRL stepped back to appease TV.

 

[Wb1234]

haha, youre so funny

Asset value $8.5mil
Revenue $24mill (2019)
Expense???
Profit ???

AFL
No asset
$50mil a year from Telstra
No Expense
Profit $50mill

yeh I know which strategy looks better. Didnt have to but NRL stepped back to appease TV.

You dope

that’s the historical cost of it

not what it’s worth

someone failed accounting didn’t they

and the revenues are growing from it

 

[Perth Red]

You dope

that’s the historical cost of it

not what it’s worth

someone failed accounting didn’t they

and the revenues are growing from it

revenues are growing? Link?

Come on be honest, even someone as simple as you must admit that
$24mill minus expenses isnt as good an outcome as $50mill with no expenses?

 

[Wb1234]

revenues are growing? Link?

Come on be honest, even someone as simple as you must admit that
$24mill minus expenses isnt as good an outcome as $50mill with no expenses?

Digital media revenues are growing strongly

the multiple would be 20 or 30 times in a normal market

do you even know what a multiple is ?

 

[Perth Red]

Digital media revenues are growing strongly

the multiple would be 20 or 30 times in a normal market

do you even know what a multiple is ?

Ok, wheres the link that shows the NRl digital revenue for last year, or the year before, or the year before. You seem to know this as a fact. Show us where you're getting the data from. Becasue the only data we can see is the licensing revenue where digital revenue is sitting, and that certainly hasnt had any significant jump since 2019.

 

[The_Wookie]

Sounds like nonsense buddy

If you dont understand it just say so dude.

Telstra control the sites

Yes. But not the content and the people and equipment that generate that - AFL Media is the organisation that generates that content, that organisation is headquartered at Docklands - and used to have a printing arm for The Footy Record until 2018 when that arm was sold to crocmedia. The two organisations are not the same, but are mutually beneficial. Telstra literally pays for the right to host AFL content and profit from it.

Telstra hosts the AFL.com.au website and is the current digital rights holder. “What the AFL and Telstra agreed to was the AFL setting up a content arm within the AFL to support the live matches that Telstra carries under its rights agreement.”

No plans for AFL Media linear TV channel - Mediaweek

AFL Media general manager Peter Campbell explains online strategy and broadcast rights

www.mediaweek.com.au

can’t have it both ways where you take Telstra’s money then say your asset is worth the same as the nrl which owns it directly

You can when one asset is effectively a wrapper for another asset, and Particularly when the AFL operation is reported to be one of the largest sporting news bodies in Australia.

this is a valuable asset for rugby league which everyone just ignores the revenue from and it’s value

That probably isnt worth anywhere near as much as you thought based on the NRLS reports.

Thats in part since 2019 the only revenue available concerning digital revenues is digital service revenue which is much less than the digital revenue used to be - like less than a 1/3rd.

 

[The_Wookie]

Ok, wheres the link that shows the NRl digital revenue for last year, or the year before, or the year before. You seem to know this as a fact. Show us where you're getting the data from. Becasue the only data we can see is the licensing revenue where digital revenue is sitting, and that certainly hasnt had any significant jump since 2019.

Digital services revenue is listed seperately.





Digital Services Income

The Group sells Digital Inventory to digital sponsors to assist with the promotion of rugby league through the NRL network. Digital inventory that is sold by the Group is sufficiently specific to a financial period and for promotion of rugby league throughout that period. Digital inventory is able to be produced by the Group and benefited by the digital sponsors simultaneously over the term of the contract. The measure of progress to recognise digital revenue is therefore time that has elapsed over the contract term.

Prior to 2020 this was not listed as a revenue stream. Digital Revenue was digital rights - Telstras rights were not included in broadcast revenue, but accounted separately. As noted in the 2018 annual Report

Non-broadcast revenue: Increased by $30.9m (21%) in 2018 to $178.9m. The largest contributors to the uplift being corporate partnership revenues (+$10.4m) and Digital rights ($+14.7m).