Next TV deal discussion 2028 -

[Captain Apollo]

Compare the NRL demos for 16-39s to ACA's 16-39s. The NRL's 16-39s is a higher percentage of their overall audience, whereas ACA's majority viewership is over 55s and getting older year on year.

What does this mean?

In 10-15 years, more of the NRL's audience will still be alive and more of ACA's will be dead.

Yes, but considering the way FTA channels measure TV audiences, they'll say their data indicates sticking with the News-Current Affair schedule. I mean in all honesty, how "innovative" are our FTA commercial networks? They are some of the biggest dinosaurs around.

 

[Mother Nature's Son]

I'd estimate about a third of the ACA 2008 audience is now dead.

That sounds like the sort of thing ACA should be running a story about " who`s killing our audience ?" I can tell you right now one answer they wouldn`t be telling us...stupidity.

 

[Iamback]

I assume the problem is the same reason the NRL is a winter sport. In an ideal world the NRLW could fully run in the off season but then they’d be forced to play in the same weather we avoid for the men.

That is the biggest issue. Maybe mid week then?

The growth potential is there but playing games at midday on a Saturday isn't going to see that reached

 

[Wb1234]

afl dodged a bullet with ten / paramount

 

[AlwaysGreen]

afl dodged a bullet with ten / paramount

Old news bro.

 

[docbrown]

Yes, but considering the way FTA channels measure TV audiences, they'll say their data indicates sticking with the News-Current Affair schedule. I mean in all honesty, how "innovative" are our FTA commercial networks? They are some of the biggest dinosaurs around.

It's literally life or death time. I have companies that were 80% FTA spends now doing about 10% that former volume.