Next TV deal discussion 2028 -

[Captain Apollo]

Compare the NRL demos for 16-39s to ACA's 16-39s. The NRL's 16-39s is a higher percentage of their overall audience, whereas ACA's majority viewership is over 55s and getting older year on year.

What does this mean?

In 10-15 years, more of the NRL's audience will still be alive and more of ACA's will be dead.

Yes, but considering the way FTA channels measure TV audiences, they'll say their data indicates sticking with the News-Current Affair schedule. I mean in all honesty, how "innovative" are our FTA commercial networks? They are some of the biggest dinosaurs around.

 

[Mother Nature's Son]

I'd estimate about a third of the ACA 2008 audience is now dead.

That sounds like the sort of thing ACA should be running a story about " who`s killing our audience ?" I can tell you right now one answer they wouldn`t be telling us...stupidity.

 

[Iamback]

I assume the problem is the same reason the NRL is a winter sport. In an ideal world the NRLW could fully run in the off season but then they’d be forced to play in the same weather we avoid for the men.

That is the biggest issue. Maybe mid week then?

The growth potential is there but playing games at midday on a Saturday isn't going to see that reached

 

[Wb1234]

afl dodged a bullet with ten / paramount

 

[AlwaysGreen]

afl dodged a bullet with ten / paramount

Old news bro.

 

[docbrown]

Yes, but considering the way FTA channels measure TV audiences, they'll say their data indicates sticking with the News-Current Affair schedule. I mean in all honesty, how "innovative" are our FTA commercial networks? They are some of the biggest dinosaurs around.

It's literally life or death time. I have companies that were 80% FTA spends now doing about 10% that former volume.

 

[taste2taste]

Was watching the Super Cars on Ch 7, they run full 3 minute commercial breaks picture in picture.

Surely this is what the NRL needs to do to maximise the next TV deal ? We could run a 2 minute break after a try to kick off.

A major reason our deal is smaller than the AFL is they have the advantage to fit in roughly 20 minutes of commercials in game. If we run a 2 minute break after try's that will close the gap.

 

[taste2taste]

It's literally life or death time. I have companies that were 80% FTA spends now doing about 10% that former volume.

Where are they spending the money now ?

 

[Iamback]

Was watching the Super Cars on Ch 7, they run full 3 minute commercial breaks picture in picture.

Surely this is what the NRL needs to do to maximise the next TV deal ? We could run a 2 minute break after a try to kick off.

A major reason our deal is smaller than the AFL is they have the advantage to fit in roughly 20 minutes of commercials in game. If we run a 2 minute break after try's that will close the gap.

It is because they take the Fox feed directly. Also though you can time the ads for during pit stops or other lulls. Not sure you get that down time in NRL.

often they replay action while play is still going because so much action

 

[Billythekid]

That is the biggest issue. Maybe mid week then?

The growth potential is there but playing games at midday on a Saturday isn't going to see that reached

I agree but can’t say I know what the answer is. As the NRL continues to expand there is less and less time to show the NRLW without either overlapping or having really bad timeslots. Not sure what they’ll do going forward.

 

[Iamback]

I agree but can’t say I know what the answer is. As the NRL continues to expand there is less and less time to show the NRLW without either overlapping or having really bad timeslots. Not sure what they’ll do going forward.

We still have a add Melbourne, Dolphins which adds costs of the flights. So getting revenue right is key to growing it.

 

[titoelcolombiano]

I agree but can’t say I know what the answer is. As the NRL continues to expand there is less and less time to show the NRLW without either overlapping or having really bad timeslots. Not sure what they’ll do going forward.

The future is going to have to be double headers.

Bring the mens and womens comp to 20 teams each, scrap the NRLW brand... it's just NRL with one women's game and one men's game back to back from the same stadium.

E.g. Broncos v Panthers on Friday night has the women's game kicking off at 6 and the men's at 8.

This also has the benefits of making NRL broadcasts 4 hours instead of 2, increasing the opportunity for advertising space and pushing up broadcast and sponsorship deals.

Look at say, the Australian Open tennis... you don't have AO and AOW, you just have the one AO event that features both male and female tournaments.

Yes, this means that not every pair of matches get their own slot, some will overlap like the fumblers currently do, but that's inevitable as the comp grows.