Agreed. Content is king. A lot of fans will watch women's and men's games of their own club back to back. Suddenly, you turn a 2 hour viewer into a 4 hour viewer.
As to where the slots go, it will depend on the slots that the mens comp takes up in the next broadcast deal.
But I'd love to see a dedicated FTA slot where you can double up on games and target states. For instance right now, 4pm Saturday as a news lead in on FTA is up for grabs. You schedule something Broncos vs Titans in QLD and Eels vs Roosters in NSW and maximise the audience appeal.
Eventually they will get to the same number of teams as the men's comp. In the mean time, I'd like to see some byes introduced and extend the length of the season. That way they're not clashing as much with men's games but also extend the appeal. For example, going back to 4 games a round now means you could extend the comp by 2-3 weeks, making it an 11-12 week regular season.
Then eventually you'll have a 20 team comp played over 27 weeks, with each team playing 19 regular season games and 8 byes. You'd average 7 games a round, on top of the 10 men's games. Effectively 34 hours of actual game time coverage each week, in addition to all the other talking head waffle.