What Stokes really said
Seven West Media chairman Kerry Stokes. Picture: Supplied
Now, let’s get this straight once and for all:
Seven West Media chairman
Kerry Stokes has absolutely nothing against the National Rugby League competition expanding its national footprint.
He just reckons the NRL just shouldn’t bother trying to expand its national footprint on the continent’s west coast.
For those who missed it, the billionaire media magnate met with the NRL’s boss
Peter V’landys and the Australian Rugby League Commission during their flying visit to the west coast capital to launch the comp’s latest expansion outfit,
the Perth Bears, this month.
But what hasn’t been revealed is what was said over dinner … until now.
Diary is reliably informed that Mr Stokes was complimentary towards the NRL throughout the convivial repast … before politely – yet matter-of-factly – informing Mr V’landys that Perth is an Aussie Rules town, and it’s going to stay an Aussie Rules town.
Now, naturally, Mr Stokes has a vested interest in that position, given that Seven retains the $1.5bn broadcast rights to the AFL … and that sort of comment could be seen as an inflammatory warning shot from a protective media proprietor.
But we’re assured it was not.
It was purely his pragmatic evaluation.
It’s hard to fault Mr Stokes’s logic, given that the expansion appears to be largely driven more by the NRL’s desire to sell the television rights to a game in yet another timezone – and timeslot – and less by any thought of whether the club would actually appeal to local sports fans.
And despite all the hype and fervid speculation that the move might tempt Seven to make a wild play to win the NRL rights – and bump up the price – we hear the network isn’t all too fussed.
Several well-placed senior Seven executives told Diary the channel might look at buying a State of Origin or one-off match somewhere but that the network simply can’t afford to have a stab at any more than that – and quite frankly, it didn’t want to.
Indeed, Seven spent much of the off-season poaching just about all of Nine’s top AFL talent, from its Footy Classified show’s star presenters
Kane Cornes,
Caroline Wilson and
Craig Hutchison to
Eddie McGuire’s Melbourne-based sports reporter son
Xander McGuire.
It seems Seven is an Aussie Rules channel and, as Mr Stokes might say, it’s going to stay an Aussie Rules channel.