Next TV rights deal

[Perth Red]

yeh cumberlands predictions are a bit over the top lol, though there have been suggestions of a 3rd Perth afl club calling itself Joondalup to tap into the massive growth in the Northern suburbs but cant see it for decades.

AFL are very clear that their strategy is to create the perception they are the Australian national sport. More and more they are using "Australia's game" in all their marketing etc. Even in the press conference most of the focus was on how this money will further their goal to be Australias game, at the expense of the NRL.

Perception is everything with the plebs through the media and this feeds the corporates.

Unless the NRL (hello Shane Richardson ,anyone there?) come up with a long term strageic plan for expansion at the top and grass roots the AFL will get to this goal.

 

[Haffa]

Spoken like someone who has never lived in Sydney or Brisbane

Australia's game except in it's Biggest State and it's third Biggest. Seriously they've already created the perception in Victorians heads years ago.

You're kidding yourself if you think they have any hope of invading the minds of your average person from NSW or QLD.

 

[mikeob]

Spoken like someone who has never lived in Sydney or Brisbane

Australia's game except in it's Biggest State and it's third Biggest. Seriously they've already created the perception in Victorians heads years ago.

You're kidding yourself if you think they have any hope of invading the minds of your average person from NSW or QLD.

Or New Zealand.

 

[Perth Red]

your missing the point, it isnt if the avg RL fan in Sydney or Brisbane thinks it is, its if the governments, media, 80% of the countries popualtion that are not RL fans have the perception it is. If the NRL buries its head in the sand and thinks the same as you in 20 years time we'll be scratching our heads wondering how the f**k AFL became the national game of Australia. Lok at how RU has done it with the international game, ffs its now an Olympic sport!, look at how massive EPL has become at the expense of every other sport in England. Sure 15,000 will still turn up for NRL games in sydney and country NSW will still give us the tv veiweing figures edge but when it comes to media deals, corporate sponsorships, government funding etc being seen as the national game will be massive.

 

[Last Week]

your missing the point, it isnt if the avg RL fan in Sydney or Brisbane thinks it is, its if the governments, media, 80% of the countries popualtion that are not RL fans have the perception it is. If the NRL buries its head in the sand and thinks the same as you in 20 years time we'll be scratching our heads wondering how the f**k AFL became the national game of Australia. Lok at how RU has done it with the international game, ffs its now an Olympic sport!, look at how massive EPL has become at the expense of every other sport in England. Sure 15,000 will still turn up for NRL games in sydney and country NSW will still give us the tv veiweing figures edge but when it comes to media deals, corporate sponsorships, government funding etc being seen as the national game will be massive.

And a Perth side will fix all that. Just like the last TV deal. Oh wait.

 

[bad boy bubby]

how do you do that?

http://www.whistleout.com.au/Mobile...ring-between-your-smartphone-and-TV-explained

https://youtu.be/30EgVKAJUGo

I just put the numbers in, not the other app thingy.

I pair my phone with my smart TV.
I don't have heaps of data so I just use my home WiFi and watch away.
The picture is way better than on my computer.

 

[FlameThrower]

This NewsCorp dummy spit against the NRL is so childish and obvious that today's Daily Telegraph, a Sydney paper! Has 8 pages set aside for AFL!
I also note Ch10 even getting on bandwagon with claims Smith under pressure to keep his job after apparently stuffing up the rights deal!!!

 

[Foreign Legion]

http://mobile.news.com.au/sport/nrl...onsorship-of-nrl/story-fndujljl-1226477592154

THE NRL could be on the hunt for a new naming rights sponsor amid fears that Telstra is about to cut back its commitment to rugby league.

It is understood negotiations between the NRL and Telstra have reached a delicate stage, with a Telstra source telling*The Daily Telegraph*the telecommunications giant wants to retain new media rights to the code but will only stay on as a minor sponsor.

If that's so, the Telstra Premiership so named would cease to exist and the ARL Commission would have to start a search for a new naming rights partner.

In 2007, Telstra signed a six-year deal worth $90 million for naming and new media rights but it expires this year.

ARL Commission acting chief executive Shane Mattiske refused to speculate on negotiations when contacted last night, but sources close to the discussions said the commission was increasingly hopeful of retaining Telstra as the naming rights sponsor.

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"We're in the course of negotiating our new media rights, our radio rights and our New Zealand TV rights," Mattiske said.

"We're talking to our incumbent partners and other parties in the market. We're happy to continue talking to Telstra about their renewal of their existing rights."

Telstra's chief marketing officer Mark Buckman was equally tight-lipped.

"As far as our negotiations with the ARL Commission are concerned, I am afraid that it is not appropriate for me or Telstra to comment at this stage as our commercial negotiations are ongoing."

When the ARLC announced its $1 billion television broadcast deal last month, Telstra was immediately considered the favourite to secure exclusive broadcast rights for mobile phones.

"We are delighted with the outcome regarding Nine and Foxtel. We remain in discussions with the NRL on digital rights," Telstra said in a statement at the time.

Should it win the bid for online rights, Telstra will be able to offer online replays and exclusive highlight packages to its customers.

The mobile rights will allow Telstra to stream live games direct to mobile handsets.

Telstra is hoping to replicate the successes it has enjoyed with its AFL broadcast deal, having forked out about $30 million a season for the new media rights.

Losing its naming rights sponsor would be a bad look for the ARL Commission, which is yet to find a new chief executive to replace David Gallop.

 

[byrner]

Ah that was from 2012

 

[bobmar28]

I am positive the AFL has a full time 'media and propaganda unit' who's sole job is to put a positive spin on everything AFL and a negative spin on everything NRL.

These so called NRL journos are all AFL puppets.

They do have a media and propaganda unit. It is known as ABC.

 

[Canard]

This NewsCorp dummy spit against the NRL is so childish and obvious that today's Daily Telegraph, a Sydney paper! Has 8 pages set aside for AFL!
I also note Ch10 even getting on bandwagon with claims Smith under pressure to keep his job after apparently stuffing up the rights deal!!!

Good, this will just bring forward their inevitable demise

 

[Canard]

http://mobile.news.com.au/sport/nrl...onsorship-of-nrl/story-fndujljl-1226477592154

THE NRL could be on the hunt for a new naming rights sponsor amid fears that Telstra is about to cut back its commitment to rugby league.

It is understood negotiations between the NRL and Telstra have reached a delicate stage, with a Telstra source telling*The Daily Telegraph*the telecommunications giant wants to retain new media rights to the code but will only stay on as a minor sponsor.

If that's so, the Telstra Premiership so named would cease to exist and the ARL Commission would have to start a search for a new naming rights partner.

In 2007, Telstra signed a six-year deal worth $90 million for naming and new media rights but it expires this year.

ARL Commission acting chief executive Shane Mattiske refused to speculate on negotiations when contacted last night, but sources close to the discussions said the commission was increasingly hopeful of retaining Telstra as the naming rights sponsor.

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"We're in the course of negotiating our new media rights, our radio rights and our New Zealand TV rights," Mattiske said.

"We're talking to our incumbent partners and other parties in the market. We're happy to continue talking to Telstra about their renewal of their existing rights."

Telstra's chief marketing officer Mark Buckman was equally tight-lipped.

"As far as our negotiations with the ARL Commission are concerned, I am afraid that it is not appropriate for me or Telstra to comment at this stage as our commercial negotiations are ongoing."

When the ARLC announced its $1 billion television broadcast deal last month, Telstra was immediately considered the favourite to secure exclusive broadcast rights for mobile phones.

"We are delighted with the outcome regarding Nine and Foxtel. We remain in discussions with the NRL on digital rights," Telstra said in a statement at the time.

Should it win the bid for online rights, Telstra will be able to offer online replays and exclusive highlight packages to its customers.

The mobile rights will allow Telstra to stream live games direct to mobile handsets.

Telstra is hoping to replicate the successes it has enjoyed with its AFL broadcast deal, having forked out about $30 million a season for the new media rights.

Losing its naming rights sponsor would be a bad look for the ARL Commission, which is yet to find a new chief executive to replace David Gallop.

We still haven't found a CEO:crazy:

 

[bobmar28]

Ok found it. Everyone calm down.

Can't see that happening in a big way. Everyone says Fox needs the NRL. Does Google?
These big time businessmen like the Murdochs etc wouldn't help a blind duck into a pond without first seeing what benefit they will get from it. They'd feel right now the NRL has back stabbed them hence his strange appearance and fighting words at the AFL's press conference.
I'm thinking right now he'll go to war now for the AFL and cut the NRL out of any big deal they could've had.

Hope Smith has hung himself out to dry. Starting to look that way.

If Murdock wouldn't help blind duck into a pond why would he dump on his biggest paycheque (NRL).

 

[saint pebba]

The one thing we need to be careful with on expansion is the competitiveness of our comp.

Yes we have some poor squads but on their day they can beat the top sides (tigers recent win over Melbourne a clear example).

If we introduce two more teams too early then we create a situation like the afl have where certain teams will just get flogged every week and it turns off viewers/fans.

 

[Ice_Storm]

If Murdock wouldn't help blind duck into a pond why would he dump on his biggest paycheque (NRL).

Arrogance? He's angry? He wants a controlling influence in the NRL, not just broadcast it. He's the kind of man that wants the sporting world (and NRL) to revolve around him. After all, look at the good he's done in the game over the last decade. It's all becasue if him. He's lifted it to knew heights. He's changed its direction for the better. It's NRL/FOX/nine. Maybe FOX/NRL/nine.

Now, the NRL want to control their own game - shock horror - and have treated him like someone that doesn't run the game. I mean, how dare they!


And as for Telstra. These guys have been the biggest scourge on society for so long. As a Telecommunications company, worldwide they'd be considered a joke. A blimp on the world scene. Telcel in Mexico offers better service then Telstra here. By a long margin. If I was the NRL, id give them the flick too and look for other means.

FOX and the 4th world Telstra has had its day. Let's move with the times and get on board Goole/Netflix/streaming style platforms. Either that or make both of them pay through the nose.

 

[Dogs Of War]

The one thing we need to be careful with on expansion is the competitiveness of our comp.

Yes we have some poor squads but on their day they can beat the top sides (tigers recent win over Melbourne a clear example).

If we introduce two more teams too early then we create a situation like the afl have where certain teams will just get flogged every week and it turns off viewers/fans.

The difference is that a new NRL team can not only recruit from Australia, but England and Union. AFL only has itself as a source of talent so any new teams are going to have to rely on the current capabilities of that system.

 

[Desert Qlder]

MASCORD: What should NRL fans make of the AFL’s broadcast deal?


Steve Mascord Columnist
By Steve Mascord, 21 Aug 2015 Steve Mascord is a Roar Expert

Fans are in for a confusing time as they try to digest the significance of the NRL free-to-air television deal in comparison with the massive $2.5-billion contract signed by the AFL.

News Corporation, in its guise as Fox Sports, was snubbed by the NRL and in turn was front and centre in the AFL announcement with Rupert Murdoch himself breaking convention – and travel plans – to attend the media conference.

Rightly or wrongly, readers will be suspicious of the coverage that News provides on the issue. They’ll also be suspicious of the coverage everyone else provides, suspecting a motivation to sink the boot into old Uncle Rupe.

Here’s what I think.

I suspect someone, somewhere, has been paid an extremely large consultancy fee – hundreds of thousands of dollars – to advise the NRL of the likely changes in the digital realm over the next two years.

And that person – whoever he or she may be – has advised David Smith to hold fire because big opportunities are about to arise. Google has been mentioned but there seem to be half a dozen possibilities out there.

Smith would have seen the signing of a $925 million as keeping the wolves from the door – the wolves being recalcitrant clubs who want him to get them some money, like, yesterday.
But hell hath no fury like a media mogul scorned. It isn’t outrageous to imagine a degree of vengeances in the size of the deal done between News and the AFL (which is for one year longer than the NRL contract with Nine).

Murdoch’s lieutenants would be aware of the rebellious nature of NRL clubs and that the dramatic AFL announcement would further stir the rabble. They know it will put more pressure on Smith and his chairman, John Grant, which serves the purposes of them and of the AFL.

It was more than six months into Smith’s tenure at the NRL before I met him. I was in no hurry to do so, to be honest.

But when I got the opportunity to have a proper conversation with him, on a plane from Townsville to Sydney, I shared one of my core opinions about rugby league everywhere – we need more people running the game who don’t care if they have a job tomorrow.

We need more people who make decisions for the sport, not for themselves.

I later heard on the grapevine he had gone back to League Central and repeated the little mantra to anyone who would listen.

Not for a minute am I suggesting he would even remember that conversation now, let alone follow the theme. But it appears to me it is happening anyway – with the TV rights negotiations and with things like the shoulder charge.

I want leaders who do what they think is right and damn the consequences, who are willing to exit with head held high rather than stick around and play politics.

The $925 million is almost what the entire previous deal was worth, without pay television and digital thrown in.

No, I am not comfortable that Nine can now re-sell games to other broadcasters. That arrangement did not work in radio, where 2GB did not broadcast games to which they had rights and prevented others from doing so.

But it’s a lot of money with a big hand still to play. If the NRL gets back control of its draw, moves an Origin to weekends, locks in pre-season and post-season schedules with certainty and still gets less than the AFL, I am comfortable with that as a rugby league fan.

And the NRL has two years to capitalise on new platforms and opportunities in the online area. Sadly, if my mysterious consultant exists he or she gets paid regardless of whether he or she has led the competition up the garden path.

So if you’re trying to sift through the rhetoric and emotion and figure out if the NRL has done a good broadcast deal, the answer is this: it hasn’t done one yet, not completely.

As hard as this is to digest, it’s too early to judge Smith and the NRL just yet.

http://www.theroar.com.au/2015/08/21/mascord-what-should-nrl-fans-make-of-the-afls-broadcast-deal/

 

[Lockyer4President!]

ESPN emerges as a potential suitor for NRL games
THE AUSTRALIAN AUGUST 21, 2015 12:00AM
Brent Read
Senior Sports Writer
Sydney

Global sports giant ESPN has emerged as a potential partner for the NRL after revealing it would be willing to open discussions on available broadcasting rights.

Only days after doubts were cast on the NRL’s ability to go anywhere near the $2.5 billion deal secured by the AFL, rugby league finally received a semblance of good news when ESPN confirmed it was open to discussing broadcasting rights.

“We are a sports media company and in the sports rights business, so are always looking at available rights that might best fit our business,” an ESPN spokesman said.

“We are not currently in discussions with the NRL but of course always open to discussions around available rights.”

While ESPN is the world’s largest provider of sports, it boasts precious little Australian content and any move by it to televise rugby league would be problematic.

For starters, it is carried into Australian homes via Foxtel, which is currently at loggerheads with the NRL.

Foxtel power-*brokers remain furious over the way they were kept in the dark by the NRL in the lead-up to the announcement of a new broadcasting deal with the Nine Network, which will deliver the game a massive $925 million for five years from 2018.

However, less than a week after NRL chief executive Dave Smith announced that good news, his record-breaking deal was eclipsed by the AFL’s $2.5bn coup. Doubts were subsequently cast on the NRL’s ability to go close to matching the AFL figure in light of the fractured relationship with Foxtel and Telstra, the game’s current naming rights partner.

While Foxtel is likely to snap up the remaining four games available from 2018 — both parties have indicated a willingness to resume talks — Google and Netflix have been mentioned as potential alternatives.

Weighing against their involvement is the fact that ARL commissioner Graeme Samuel only last year spoke about the dangers of deserting traditional broadcast partners.

ESPN has now added its name to that list by confirming it is open to discussions with the NRL. The game’s governing body is in no hurry to finalise its broadcast rights given the existing contract with the Nine Network and Fox Sports runs until the end of 2017.

Senior NRL officials have preached patience in light of events over the past week, their view being that technology is moving at a rapid rate and time will eventually heal the gaping wounds that have been opened in recent times.

Patience may be in short supply in clubland, however, where several teams are crying out for more money. While some influential club figures are willing to give the NRL the benefit of the doubt, others are agitating for change.

The players union also threatens to be a painful thorn for the NRL as it prepares to change its leadership. Rugby League Players Association chief executive Dave Garnsey announced his resignation on Wednesday, paving the way for a new face to head up the organisation.

That could prove problematic in itself for the NRL. Garnsey was viewed as too passive by some, the exact opposite of one of his predecessors, Tony Butterfield, who was considered overly militant.

The new man at the helm of the RLPA is likely to have a significant say in the game’s future, particularly with talks yet to be completed over whether the players should be given an increased share of the additional revenue that came into the game this season.

Clubs are also hoping to get a cut of the $50m advance from the Nine Network which is due to be paid to the NRL midway through next season — a pot of gold that will also be eyed off by the players.

http://www.theaustralian.com.au/spo...or-for-nrl-games/story-fnca0von-1227492201342

 

[Dogs Of War]

I wonder if ESPN is exclusive to Fox? If not, or that something could be worked out, then ESPN could possibly sell itself to multiple outlets including streaming services if they had the rights and charge for the premium content they have. Even foxtel would have to pay it to prevent subscribers leaving.

 

[insert.pause]

Telstra's whinging is purely about foxtel, it has zero to do with Nine's non-exclusive digital rights to their games. Tht is what happens when you have the country's major telco also the half owner of the only subscription tv provider.