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Non Footy Chat Thread II

Gronk

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Disney haven't said "Hey guess what, Mickey Mouse is gay now, look how progressive we are!"

You're creating an absolutely false equivalence between promoting a cause and a cynical PR stunt. Although I can't say I'm shocked.

Do you support the Insta influencer posing at BLM for likes?
So J K Rowling can't do the same ? So what.

Instagram merkins are your false equivalent. They dont own the trademark.
 

Bazal

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So J K Rowling can't do the same ? So what.

Instagram merkins are your false equivalent. They dont own the trademark.

Rowling at least is the creator. If she wants to screw with it, so be it.

Instan and Nickelodeon are both using a cause for attention. Blatantly, by the way. But you just keep barracking for you side, bro.
 

Gronk

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Criticising exploitative corporations for woke signalling isn't hand-wringing.
Do you live in a cave ? Woke signalling is a RWNJ speak for brand management. If you are not creating positive brand associations you are being left behind.

Beneton have been doing it for decades.

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Gronk

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Totally agree with Baz .... just a big stunt

I think its silly a kids cartoon character has to be labelled anything
A “stunt” is what a f**k ton of major brands do all the time.

Nickelodeon aligned their brand to LGBTQ. The spongebob gay claim is the media filling in the blanks.

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hindy111

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Totally agree with Baz .... just a big stunt

I think its silly a kids cartoon character has to be labelled anything

Then how would the smurf village work?
I'm happy with the A sexual nature of the Smurfs. Or perhaps they are pansexual.
 

Gronk

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Just because it's good business doesn't mean it's not cynical and worthy of criticism. Enough criticism and this sort of marketing will lose its shine. People will be embarrassed to buy shit from these corporations.
Wishy washy gobbledygook. Major Corporations don't give a f**k about Karen. They target after branding and target audience research. It's not often that Disney Coke Apple etc get it wrong. Even if they do, they replace the clunky ads with a different angle because consumers have short memories.

The exploding Galaxy Note cost Samsung a gabillion times more than any LGBTI Ad that runs for 6 weeks ever would.

Indeed clunky ads sometimes brings attention to brands. Like Vegemite 2.0.

Which ad campaigns are you referring to ?
 

Gary Gutful

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Benetton apologises over 'death row' ads

Benetton has been forced to apologise over its hugely controversial "death row" adverts and make a substantial charitable donation after the US government accused the Italian fashion company of misleading officials to gain access to inmates.

The state of Missouri filed a lawsuit last year against Benetton over the campaign, which featured prison inmates on death row in the US.

The lawsuit alleged that Benetton made false claims to state officials in gaining access to the prison and misrepresented the purpose of the interview.


https://www.theguardian.com/media/2...f Missouri filed,the purpose of the interview.
 

Gary Gutful

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Benetton Not Feeling the Love for Its ‘Unhate’ Kissing Campaign

Pope ad is quickly pulled

An image of the Pope smooching an Egyptian Imam—who wouldn't like that? It's just one example of controversial kissin' couples (mainly world leaders in conflict, like Barack Obama and Hu Jintao, and Nicolas Sarkozy and Angela Merkel) from Benetton's new pro-peace "Unhate" campaign from 72andsunny in Amsterdam. The Vatican protested and got that particular ad pulled—they'd probably prefer an image of His Holiness necking with Iman. It's difficult to take the whole manufactured "controversy" seriously. This is Benetton, which has a track record of making shocking ads to generate buzz. It's worked before, with previous ads showing a priest and nun kissing and AIDS patients.

Judging from the outcry, "Unhate" is working, too. Alessandro Benetton explains that the campaign is designed "to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of 'the other’ and of what is unfamiliar to us." That's an awfully high-minded sentiment from a man who makes Day-Glo hipster slacks for a living. Still, I suppose the brand deserves some credit for making folks think or feel anything outside their comfort zones. I'd like to believe it would spark serious reflection and debate about life-and-death issues on the world stage. Alas, like the ads themselves, I fear the reactions—pro and con—just blend into the background noise, giving nothing more than lip service to outrage on the one hand, and pleas for tolerance and understanding on the other. More ads after the jump.

https://www.adweek.com/creativity/benetton-not-feeling-love-its-unhate-kissing-campaign-136587/
 
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