Soccer is 2006's Hula Hoop.
I'm enjoying the soccer world cup, but like most people I don't give a rats arse about soccer itself, you would have to pay me to watch it if Australia wasn't involved.
A fan knows the players in a lot of teams, not just their own, and they are there during the hard times and that applies to all sports. Most people who say they liked the NBA in the 90's wouldn't know more than a few Chicago Bulls players, and today very few people who claim to like the NFL can name their supposed favourite teams entire offensive line. Like those fads and winning teams in the NRL we're going to see this new bandwagon fizzle pretty quick, even if there will be a moderate rise in interest in soccer overall.
The difference between some people on this forum and the general public is that we aren't kidding ourselves. Soccer is an average game, I'm under no illusions about that. Seeing Australia do well in big international events taps into the part of us that wants to get into a pissing contest with the rest of the world. Soccer appeals to a lot of people for the game itself, but most of its supposed fans are drawn in by everything apart from what's happening on the pitch. They could deny that until the sun goes down but it wouldn't make it any less true. It's just human nature to like the most popular things. If the rest of the world was fanatical about lego building or hotdog eating contests then most people in Australia would jump on that instead because it's human nature to jump on the bandwagon, and a bandwagon is nothing more than people riding success to make themselves feel better and as though they are a part of a winner. To an extent, the people who are quickest to jump on bandwagons, and are oblivious and actually think they are fans are more than likely the same sort of people who go out and join cults; lost people with little to believe in.
People don't give a crap about athletics, skiing or swimming, but they do when they a part of a chest beating, masturbatory exercise like the Olympics. Soccer's world cup is the same. Enjoy it for what it's worth, but don't try and build it up to be more than it really is, a fun circus which will be here and gone until the next time it hits town.