Not at club level, or at least doesn't have to be. Clubs get $13mill a year from TV. They could easily earn double or triple that from a much larger active fanbase. Most clubs are currently earning less than $7million from their fanbase which is pathetic for a top tier sport.
This is where there is big conflict of interest. NRL needs the big TV $'s to fund everything, clubs need big fanbases to fund themselves. At the moment the two are often in conflict with a lot more emphasis on doing what TV wants, at the detriment of clubs being able to attract new customers.
It'd be like McDonalds telling its franchises they cant open the restaurants at the busiest times when customers want to buy the product because they are being paid to keep them closed by someone else, but to compensate they will give the restaurants a third of what they could be earning.
Posts like this are what brought me around to your way of thinking. You explain things very well by giving good comparisons that are practical and easy to understand.
I think the regional clubs will always be somewhat small and require some help, due to less people living within their catchment. It's up to Brisbane and Sydney to have the right number of teams to keep the game ahead of our competitors, but not oversaturated to the point of cannibalising each other. For Brisbane that number might be 2 or 3. For Sydney it might be 6 or 7. Whatever the number is, we need teams from Brisbane and Sydney to average more than 20k, preferably over 25k, so that they are self-sustaining and over time teams can be added to regional areas like Gosford and Wollongong by 2050.
Imagine something like this in 2057:
Adelaide Sharks
Auckland Warriors
Brisbane Broncos
Brisbane Firehawks
Canberra Raiders
Canterbury Bulldogs (Christchurch)
Central Coast Sea Eagles
Illawarra Dragons
Melbourne Storm
Moreton Bay Dolphins
Newcastle Knights
North Queensland Cowboys
North Sydney Sea Eagles
Parramatta Eels
Penrith Panthers
South Sydney Rabbitohs
Sydney Roosters
Wellington Orcas
West Coast Pirates
Western Sydney Tigers
Wouldn't that be a good spread between Sydney, Brisbane, regional NSW/QLD, AwFuL states and NZ?
Regional TV rights would be important, as would the metro TV rights and the NZ rights would become more important. The regionals will have a region to choose our game over AwFuL.