Agreed, its the novelty of the idea, and the new eyes that get drawn to the game, because of it... as long as it can sustain being successful... for example this isn't an ethnic example but it can have similar traits, Melbourne storm, for instance success on field, took 10 years of growth and propping up via news tld whatever, but has made inroads in a foreign market that would never have been thought possible some 40 years ago knowing it was AFL territory... same could be applied to any area/s that league would want to expand to... just coz it starts as a ludurious idea doesn't mean it will end bad. There are many cases that were better ideas that never made good on.
Some ideas were a slam dunk, sth qld crushers, a 2nd qld team... broncos work well why not another... didnt end well.. regardless of how it happened, but the idea to try is important... now im not advocating that a 2nd NZ team should follow the RU Moana Pasifika model or anyting like that, but we need to expand further than just australasia, or at least dominate it first and foremost... More Nz, add Perth, get to Adelaide, maybe more QLD, possibly a Vic2 really any idea is better than none... i suppose league has prospered thu far coz they tried and failed many times regarding expanding outside of NSW, cowboys, reds, warriors, raiders, broncos have all been at some point great additions to the game that was sydney-centric, with inkeeping the inagural competion, just wish they stuck with rams, and reds way back when